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Work experience

Feb 2008Present

Assistant Marketing Manager


Develop Brand management through brand building & activation. Manage wide range of marketing tools, including promotional material, direct mail places and website content. Defined and evaluated product marketing collateral, programs and analysis. Tracked, projected and reported both advertising and circulation based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals.  

  • Coordinating, planning, designing, managing & executing ATL / BTL activities
  • Instrumental in conceptualizing branding and promotions
  • Developing advertising opportunities, this involves placing adverts in national, regional and specialist publications on electronic and print media.
  • Supervise and direct purchasing functions such as product/service research, vendor selection, price and contract terms negotiation and purchase order completion.
  • Responsibilities include development and management of the marketing plans and strategies.
  • Responsible for the yearly marketing budget, schedule and production of all the materials of sales and marketing.
Apr 2003Jan 2008

Brand Activation Manager & BDM


Associated with Elevation, a Brand Activation agency which offers’s complete BTL services along with designing concepts in support.

  • New product development & launch
  • Packaging development/redevelopment and printing
  • Managed clients from different sectors
  • Maintained a high profile in the professional and business communities.
  • Responsible for client communications with regard to advertising needs and requests, budgets, workflow, and billing.
  • Specializes in developing new accounts and augmenting the business of existing accounts.
  • Conducting market research surveys to improve quality of sales and after sales service
  • Team Management
  • Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events.
  • Collaborate with sales and technical team to ensure projects are delivered on time and to client's expectations. 
Oct 2002Mar 2003

Area Sales Manager

  • Maximized client satisfaction by educating wholesale and retail buyers and the distributors in the development of their own store brand merchandise and advising them on methods to decrease cost, utilize their own store brand equity and increase sales and profit. 
  • Deliver stretched targets in terms of volume, new users and distributor network development.
  • Manage distributor’s account and taking responsibility for debt management.
  • Field based promotion (in market, outlets & stores).


Jan 2000Aug 2002




Excellent client relationship management skill
Team work, motivation and leadership


Proven track record of 9 years in advertising, product promotion, printing, Sales, Marketing, Brand Activation and PR activities to deliver outstanding bottom line results. Demonstrated ability to streamline operations, increase productivity and company profit. Skilled in the creation and implementation of promotional strategies that generates measurable increase in market share and sales.

Strong background in the following broad-based competencies:

  • Client Relationship Management
  • New Business Development
  • Team Building
  • Marketing & Promotional Campaign   
  • Media Planning & Budgeting
  • Strategic Planning
  • Brand Marketing/Activation
  • Life Cycle Cost (LCC)
  • Inventory Management


oTeam work, motivation and leadership

oExcellent client relationship management skill

oProficiency in MS Office, Free Hand, Adobe Photoshop applications             


Communication & Interpersonal Skills certification

Kudos Zeal Renewal Associates