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Work experience

Apr 2015Present

Marketing Representative

Design and implementation of an integrated marketing strategy for the region to deliver growth by identifying and targeting new customers as well as maximizing existing customer's relationships across all customer segments. Ensure all marketing communications collateral and brand exposure are in line with Turkish Airlines Guidelines. Plan and carry out all marketing campaigns whilst maintaining accurate records of budget expenditure being a significant contributor to the overall business strategy. Responsible for driving quality interest and customers to all distribution channels utilizing the full marketing mix available. Manage all external marketing and PR agencies. Effectively manage internal and external events and exhibitions as well as attending out of hours events where needed. Preparing marketing and sales reports for the travel agencies Effectively communicate and present products and services to corporate accounts, retail travel management companies and other selected travel trade partners in the assigned territory. Develop a strategic and tactical sales plan to meet and then exceed established sales goals and analyse and interpret booking and revenue data to maximize revenues and identify new opportunities. Generate passenger revenues, surpassing the allocated targets, protecting existing business and constantly exploits new opportunities whilst creating maximum awareness of Turkish Airlines products and services.
Nov 2011Present


SALES & TRAFFIC OFFICER, ISLAMABAD Dealing with Sales, Traffic and Operational side of Turkish Airline Inc. Islamabad Working at Turkish Airlines airport office, re-validation, re-issuance of tickets, assist passengers at the counter for smooth transition from check in counter till flight departure. Assisting VIPs and other special passengers as per requirement. Preparing Baggage Compensations, Dealing Denied Boarding Passengers and preparing compensations, dealing refunds on BSP, responsible of dealing airline stock for Cental and North Pakistan Turkish Airlines. Generating sales for Airline by meeting Travel agents regularly, and prepare strategies to enhance Turkish Airlines market share in each market from Islamabad to more than 270 destinations worldwide. Coordinating and Liaison with corporate clients, media personnel, marketing consultant, media planning agencies and printing firms. Assist General Manager in procurement of office related products. Ability to handle pressure during Crunch situations such flight cancellations and flight delays etc. Responsible for Marketing and sales activities such as formulating market selling fares, meeting travel agencies and corporate clients. Select marketing channels that use yearly marketing budget and promoe sales Turkish Airlines. Assist and prepare core media items(Brochure, Newsletter, ads). Developing contacts for promotional campaigns. Responsible for providing all sort of administrative help to various people working in a marketing department. Primarily responsible for performing daily administrative work such as handling emails, data entry, and files coordinating. Responsible of attending Sales promotion events and trade shows.
Jul 2007Nov 2011

Manager Corporate Sales

MANAGER CORPORATE SALES BLUE ARE ISLAMABAD Make professional, accurate, cost effective travel arrangements for clients while providing excellent customer service. Proactively market, sell and consult with clients in regards to tour, cruise, air, car and hotel products and all other related services. Keep up to date with knowledge of vacation, tour, and cruise areas, tour packaging, preferred vendors and in-house groups. Ensure accommodations meet specifications of requesting party. Kept informed of airline rules and regulations, tariffs and other industry requirements. Adeptly dealt with different airline/airfare contracts and pricing structures. Monitored and utilized all in-house contracted vendors for client travel. Cross sold other company products and services. Responsible of Hotel Booking on clients around the world.




Punjab College of Commerce

ICS Hamdard University


City School