Vice President, Editorial Director Editorial Director, East, Helped build and manage editorial field staff, Patch's largest division; at one point managing 11 direct reports, and more than 750 regional, local and community editors nationwide. Transformed Patch's news coverage and business strategy model to decrease expenses and increase audience and revenue(20 million UVs per month with an annual growth of 38% YOY; revenue increased-56% YOY between 2012 and 2013). Launched more than 400 hyper-local websites and oversaw hiring of more than 400 Local Editors. Led national video initiatives by cultivating in-house video creation and a mobile video strategy team. Implemented editorial quality control initiatives(catchy headlines, accuracy, relevance). Socialized strategies across editorial teams to create conversations, recruit bloggers, UGC, local experts, leverage social media(Facebook, Twitter, Instagram, CoverItLive, etc.) and curate social media conversations to increase engagement from user base. Spearheaded Patch's launch strategy in three 2012 presidential primary election states.