Printing tool Download PDF

Work History

2014-01Present

Principal

ADC Strategy

ADC provides content, product, management, social media, operations and recruitment strategies and services to legacy and start-up digital media organizations. I specialize in developing operational workflow and content strategies, complete product launches, including concept inception, to recruiting, audience development, user engagement, revenue strategy, monetization and business development. In short, I build digital news rooms.

2014-062014-11

Editor In Chief — The Open Standard

Mozilla

New York, New York Editor in Chief New York, New York Responsible for guiding the overall site design, functionality and launch of The Open Standard; built the editorial team, created the content and social media strategies. The Open Standard was launched to cover everything from net neutrality, mobile, open source innovations to privacy, the" Internet of Things" and the changing face of the media.

2013-052013-12

Vice President, Editorial Director

PATCH-A Division of AOL

New York, New York Vice President, Editorial Director

2010-082013-04

Editorial Director, East

PATCH-A Division of AOL

Vice President, Editorial Director Editorial Director, East, Helped build and manage editorial field staff, Patch's largest division; at one point managing 11 direct reports, and more than 750 regional, local and community editors nationwide. Transformed Patch's news coverage and business strategy model to decrease expenses and increase audience and revenue(20 million UVs per month with an annual growth of 38% YOY; revenue increased-56% YOY between 2012 and 2013). Launched more than 400 hyper-local websites and oversaw hiring of more than 400 Local Editors. Led national video initiatives by cultivating in-house video creation and a mobile video strategy team. Implemented editorial quality control initiatives(catchy headlines, accuracy, relevance). Socialized strategies across editorial teams to create conversations, recruit bloggers, UGC, local experts, leverage social media(Facebook, Twitter, Instagram, CoverItLive, etc.) and curate social media conversations to increase engagement from user base. Spearheaded Patch's launch strategy in three 2012 presidential primary election states.

2010-012010-08

Editorial Director

CNNGo (now CNN Travel) — Hong Kong

SAR(China) Editorial Director-Developed strategic content business and sales editorial solutions, and local language coverage. Developed network of content creators in China, Japan, Singapore and Thailand. Managed a digitally astute remote editorial staff of 13 editors covering culture, entertainment, dining and travel in six international cities: Hong Kong, Tokyo, Shanghai, Singapore, Bangkok and Mumbai.

2009-012009-12

Senior Vice President

TALKSIX CORPORATION

New York, New York Senior Vice President, Content Founded pre-funding launch team of an online video and content aggregation solution for publishers and advertisers.

1999-112008-10

Vice President, Editorial Director

IMAGINOVA CORPORATION (now TechMediaNetwork)

New York, New York Vice President, Editorial Director Consumer Media Division

1998-081999-07

Segment Producer

ABC NEWS/Good Morning America

New York, New York Segment Producer Researched, booked and interviewed entertainment, sports, business and consumer technology experts.

1995-101998-01

Correspondent

PEOPLE magazine
New York, New York Correspondent Reported on human interest stories, celebrity profiles and live events
1994-061995-06

Staff Writer

MIAMI HERALD/Broward Edition
Hollywood, Florida Staff Writer General assignment covering the city of Miramar-police, city hall, human interest, election coverage.
1991-031994-05

Freelance Correspondent

NEWSWEEK/San Francisco Bureau
San Francisco, California Freelance Correspondent General assignment reporting: technology, politics, the Los Angeles riots, AIDS and health issues.

Education

19891994

B.A — Journalism

San Francisco State University