Ada Polla Tray is the co-creator of the cosmeceutical line Alchimie Forever. With Drs. Luigi and Barbara Polla, owners of the two medical spas Forever Laser Institut in Geneva, Switzerland, she helped to launch this 15-sku antioxidant skin care line in Europe, North America, and is expanding the business to Asia. Ada is on the editorial board of PCI Magazine, a member of the ISPA marketing committee, a contributor to numerous trade magazines, and a frequent speaker at Georgetown University and industry conferences. She also consults for a number of medical spas.