Sergio Serrano


I am Management Executive, Business Oriented and Human Resources focused.Expert on Process Integration, Reorganization, Resource Optimization and Business Valuation.I am Multicultural and Multifunctional.Due to my experience and background, I can work for any industry.

Work History

Work History
Nov 2003 - Present

Specialized Consulting Services Advisor


Specialized Consulting Services focused on:

Human Resources Strategy & Operation.

Process Integration & Reorganization.

Executive Rewards & Compensation.

Change Management.

Business Development & Strategic Planning.

Jan 1999 - Oct 2003

Human Resources Central Regional Director


-Directly responsible for a Central Region Staff of 1,200 located in Headquarters and branch offices, staff that provides “shared services” to all regions of the organization.

-Strategic Partner, Consultant & Advisor to the 3 Central Executive Vice Presidencies (Planning & Finance, Development and Administration). Responsible for the Succession planning of the 3 tier executive positions.

-Responsible for the design and implementation of the HR global strategy and policy for a worldwide work force of 26,400 employees, according to CEMEX guidelines and its international growth plans.

-Responsible for the H.R. Central Region compensation & benefits, global staffing and recruitment, training, management / leadership / employee development, employee relations, H.R. Information Systems and personnel administration.

-Expatriate Management of the Central Region and the International Offices in New York, Houston, Spain, Switzerland, Singapore, and Central & South America.

-Responsible for HR CEMEX Way (Methods & Systems Optimization and Integration, and its Organizational impact). Member of the Governance Team. Conceptualization, Development, and further Implementation in Corporate, Regional and Local Operations. The organizational impact resulted in a reduction of 1600 positions worldwide.

-Performed several Due Diligence and Integration Programs to accomplish the Business Process Improvement strategy of the company.

-Implementation of the global Human Resources platform and benchmarking CEMEX programs versus the best offered by other top global corporations:

·Code of Ethics

·Performance & Potential Assessments based on individual objectives and competencies

·Human Capital Development: Identification and implementation including the Global Leadership Program, CIMP (CEMEX International Management Program) and the New Talent Professionals in Development.

·Human Capital Planning aimed to have the precise executive at the required place at the right moment.

·Variable Compensation Programs based on performance

·Selection and Recruiting of employees based on talents.

-Deep participation in the Development and Implementation of the Balanced Score Card for Central and the other Regional H. R. Operations.

-Responsible for e-Enabling program for standard global processes. The administration and management of information: and the tools, programs, nectar for all employees to access information related to benefits compensation. The e-learning is included.

-Reorganization of the CEMEX Mexico Regional Human Resources Area. Development of the Shared Service & Client Service Strategy and its implementation.

-Runner-up for the Presidency and General Management of three CEMEX Countries: Costa Rica, Puerto Rico and Thailand.

Jan 1987 - Nov 1998

Corporate Human Resources Director and Corporate Strategic Planning Director


AsCorporate Human Resources Director:

Two main areas of responsibility in this department: Personnel and Benefits administration for executives and employees.

Start-up, plan and manage the research, design and development of programs to better serve the needs of management and employee relations.Provide advice and counsel to management and staff in the implementation of overall function and Human Resources objectives.

Research, compilation, implementation and achievement of: Policies and procedures, personnel development and training programs, communication guidelines, Credit Union, Retirement Plan, Tax Deduction Plan, Emergency and Injury Prevention Program, Ride Share Program, and other incentive programs.

Annual negotiation, renewal, communication and implementation of the Group Health Care, Dental, Vision and Life Insurance plans. Plan design optimization and coverage cost minimization and change from fully to self-insured coverage.

As Corporate Strategic Planning Director:

Financial planning, analysis and organization of current and new business of the company.Design, development and management of financial models for budgeting and strategic planning for the Group.

Preparation of the annual operating budgets and long-term projection plans per division and consolidated operations; monthly financial Board Meeting presentations, financial information for the Mexican Stock Exchange, banks and other institutions.

Planning and definition of tax strategies, cash management.

-Participated in the reorganization and sale of UNIVISION to HALLMARK Cards Group.

-New business development, organization and special projects such as the development of:

§"Merkatel", telemarketing for CVC Home shopping for Mexico

§"Teleseguros" insurance sales through Television; and

§"Tarjeta Unimex" money transfer from USA to México.


Jan 1976 - Jun 1977