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Work experience

Jan 2005Present

Administrative Aide

  • Creation and maintenance of databases (Access, Excel, Internal NYU systems) in order to ensure proper coordination of teaching assignments, notifying faculty as to initiatives, and tracking student enrollments
  • Drafting of and preparing correspondence on behalf of Director, Assistant Director, and Associate Director for communication with outside vendors, faculty, students and administration
  • Data organization via the integration of Web 2.0 tools such as social book-marking and calendar coordination via both publicly and privately shared software
Jan 2003Jan 2005

Administrative Aide

Peter Axelrod and Associates
  • Draft correspondence and maintain contact for clients with attorneys re: billing
  • Preparation of court documents and occasional legal appearances on behalf of the Associates
  • Navigation of New York City Landlord/Tenant legislation and procedures and agencies   


Jan 2006Present

Masters of Science

New York University


Webmaster-PR League- NYU, rather surprisingly, had no web presence for students to speak of.  The student sites were paltry, the hosting services antiquated, and no functionality built in for blogging or organizing using Web 2.0 technology.  I decided to take the initiative and learn by jumping in.

  • Creation of presence on web for NYU program
  • Design, uploading, and maintenance for
  • Author/Editor- NYU PR Program Blog
  • Author and edit a group blog for graduate students in NYU's Masters in Public Relations and Communications program (
  • Over 250 postings
  • Linked to by two technorati top 100 bloggers (Guy Kawasaki and Neat-o-Rama)
  • Has allowed for further exploration into Web 2.0 knowledge


Colgate University


I've just completed my M.S. from New York University (SCPS) in Public Relations in Corporate Communications.  In my studies here I have been very involved with and, in some ways, spearheaded the web presence of our academic program.

In 2006, I decided to start the blog, intended to be a way of reaching out to prospective students and the PR/Academic community at large by merging of the worlds between dull academic journals and readable blogs.  I hope that my tone and content therein has always been thoughtful and informative but with a dollop of personalized voice that would make it more readable by others.I am particularly interested in the intersection between technology and organizing communities. While I may not have PR experience in the official domain, I do have experience within large corporations and my practicum involves presenting trends, tools (like RSS and various firefox plug-ins) and forecasting web 2.0 prognostications to Kiehl's management.

My capstone was on the academic theories of activation of the population on the internet and how Obama's campaign mirrored that effort.