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I am focused on driving the digital business transformation, applying the latest paradigms and trends. I am helping  customers to figure out how next generation software will impact on their existing businesses.  

My strengths are: Enterprise Software Solutions, Internet of Things (IoT); Business Innovation; Real-Time solutions; Sales and Business development; Business Strategy; Team Lead; and Design thinking.

Work experience

Mar 2017Present

Business Manager

Ahead Technology

- Business development and sales

- Team management

June 2016Present

Sales Executive - Database and Technology

SAP, Barcelona


- Overachieved the lead generation KPI 2 times.

- 80% of response rate of the demand generation activities.

- SSI 87, high rate of engagement on LinkedIn

- 90% revenue achievement 

Managing the full sales cycle including:

- Demand generation
- Pipeline creation
- Management and opportunities follow up
- Negotiation
- to Closing deals.

Managing and developing a territory (Cross Industy)

- Identifying cross-sell or up-sell opportunities within existing accounts
- Working towards monthly, quarterly and annual targets
- Selling directly and indirectly (through partners)
- Forecasting and reporting to management

Sep 2015June 2016

Manager, Internet of Things Solutions

Zemsania Tech Services and Solutions, Barcelona

Driving the Digital Business Transformation:
- Providing the customer with the best approach about digital applications and solutions, based on Internet of things, mobile and cloud solutions.
- Boost business opportunities across the company footprint
- Achieve the department objectives as a key team player to success
- Technology Partnership Agreement strategy: Eurotech

May 2013Sep 2015

Technical Account Manager

Worldsensing, Barcelona

Innovative Internet of Things and Machine-to-machine projects worldwide:
- Technology Evangelisation mindset. Business development.
- Manage projects within the traffic division of the company, to ensure the success within the timelines, quality and budget.
- Support the sales colleagues to deliver the best offering from the technical point of view
- Deliver a proper customer service, technical and business approach, to get a top customer engagement after sales
- Manage all the technical material to ensure the customer has all the tools to face any type of issue.
- Evaluate the product based on the marked demands it is the key to success against the competitors


Projects I have worked with:

  • Moscow Russia. Smart parking System.

11k wireless parking sensors were installed in Moscow city together with the management software platform and guidance panels.

  • Castelfranco Veneto, Italy. Smart parking System.

500 wireless parking sensors were installed in Castelfranco Veneto together with the management software platform

  • Montreal, Canada. Smart parking and mobility System.

200 wireless parking sensors plus 4 traffic flow wireless sensors were installed in Montreal together with the management software platform.

  •  Technologies: Wireless sensor networks, Big data, LWPA, Linux, IP networks, APIs, Datawatch BI, monitoring (Nagios and Zabbix).
Jan 2012Oct 2012

Jr Network Management Systems (NMS) Engineer

Liberty Global, Amsterdam
  • Support team activities for NMS improvements (stability/availability/scalability/guidelines/…), for Service Monitoring (service definitions, tool setup) and new Affiliate Network Integration.
  • NMS tools documentations.
  • Support technology and deployment projects: analysis / NMS solution design / implementation / testing.

Projects I have worked with:

Wi-Fi Roaming Project: Software Integration for monitoring purpose. SNMP .protocol

SAA Architecture: Migration from old systems to new systems + upgrade.

  • Technologies: Linux, VMWare, Cloud, IP network (Cisco), DB (Oracle and SQL), Protocols TCP/IP, SNMP, SSH. Monitoring (Nagios, Cacti, Spectrum, SAA.).
Oct 2011Mar 2012

Field Engineer

Gebra Support, Amsterdam

Data Center installation and maintenance.

  • Rack mounting and server configuration.
  • Faulty parts replacement.
  • Issue resolution


Feb 2015Jun 2016

Master of Business Administration (MBA)

EAE Business School

Executive training program, equipping participants to reach positions of responsibility in a company by acquiring the crucial managerial skills required to run companies and institutions. Is designed to enable participants to consolidate and broaden their knowledge of company management and administration, gaining insight into the leading management tools and strengthening their executive skills and competences.

Sep 2007Jun 2011

Bachelor's degree in Telecommunications Systems

Technical University of Catalonia

Provides the cross-disciplinary training needed to conceive, design, implement and operate telecommunications systems based on generating, transmitting, receiving and processing electrical, acoustic and optical signals across the frequency spectrum, and the processing of associated information. 


Sales and Business Development
IT, Telecom and electronics
Marketing and Demand Generation
Big Data
Project Management