Automotive Digital Media Consultant
• @highmileage PR is an ongoing enterprise that helps a diverse base of clients establish and reach business objectives through clear communication.
• Established brand identity guidelines for upstart clients, including logo usage, copy voice and tone, photography and video standards and packaging look-and-feel.
• Brainstormed hashtags to increase clients' reach in the social sphere and elevate customers' brand perception.
• Built media center website hubs and crafted accompanying fact sheets, press releases and editorial photography.
• Assembled media lists, established contact with key media contacts and distributed media materials with appropriate cadence and followup.
• Arranged editorial meetings, pitched stories and ensured ROI on promotional samples.
• Personally staffed trade shows and functions to connect clients with editorial staff.