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Welcome.

You and I will change the world for people who love cars.

@highmileage strengthens the bond between passionate people and the cars they drive.

Savvy auto shoppers first counted on @highmileage for fair analysis of new vehicles and industry news in 2006. Over thousands of miles, audiences enjoyed independently produced vehicle video reviewscross-country webcastsforum-focused meetupsinternational microblogging and intensive auto show coverage placed in a broader social context.

As social media matured into a poweful marketing medium, I recognized that I was most exhilarated and effective when acting as a brand ambassador. Online and in-person communication on behalf of vehicle brands expanded my skill set to include internal communication, external public relations, event management, international marketing and product planning experience. 

Today, @highmileage continues to serve car buyers with industry news analysis and historical automotive commentary. I always welcome new professional opportunities to positively impact car culture.

Clear Creative Writing

Please click each headline to experience engaging event coverage delivered on a deadline, and an example of a Social Media Press Release tailored for key advocates. Mouse over each image for a concise summary.

Events + Experiences

Passionate Product Knowledge

Experience as a professional automotive journalist and vehicle quality analyst lend credible authenticity to the @highmileage body of work. Mouse over each example to learn more.

Clients + Projects

2003Present

Automotive Digital Media Consultant

@highmileage PR

• @highmileage PR is an ongoing enterprise that helps a diverse base of clients establish and reach business objectives through clear communication.

• Established brand identity guidelines for upstart clients, including logo usage, copy voice and tone, photography and video standards and packaging look-and-feel.

• Brainstormed hashtags to increase clients' reach in the social sphere and elevate customers' brand perception.

• Built media center website hubs and crafted accompanying fact sheets, press releases and editorial photography.

• Assembled media lists, established contact with key media contacts and distributed media materials with appropriate cadence and followup.

• Arranged editorial meetings, pitched stories and ensured ROI on promotional samples.

• Personally staffed trade shows and functions to connect clients with editorial staff.

2016

Community Engagement Specialist

Pull-A-Part

Established, nurtured and expanded relationships with automotive tastemakers in 25 markets through custom-crafted experiential marketing campaigns and sincerely invested online interaction.

• Generated 83% of blog traffic through compelling car culture stories that demonstrate Pull-A-Part value presented via social media.

Empowered first-time DIY car repair customers to get back on the road while saving money through curated, co-created and homegrown how-to instructables.

•  Tripled Instagram follower count, doubled Facebook follower count and increased Twitter impressions by 21% through day-to-day social media content creation, moderation and replies to attract and keep new customers.

Traveled to Customer Appreciation Day events to meet customers and employees in person, gather their stories and present them to a growing customer base.

Templated media advisories and press releases to increase community awareness of philanthropic pursuits and company milestones.

Optimized external partnerships through social media best practices guides designed to help novice and expert entities alike.

Analyzed Voice of the Customer to enact enterprise-wide changes in pursuit of a continuously improving customer experience.

Safeguarded and strengthened brand identity through visual and vocal guidelines.

2014

Public Relations Account Executive

McCullough PR

• Devised comprehensive dealer communication and media outreach strategies for automotive aftermarket clients.

• Developed introductory guides to Instagram, hashtagging and Facebook sharing practices for clients.

• Established internal agency social media best practices for Twitter, Instagram, YouTube and Facebook.

• Drafted concise, compelling press releases and architected distribution for maximum impact.

• Reached out to A-list media to extend formal invitations to client events. • Maintained constant contact with client senior management.

2014

Public Affairs Vehicle Engineer (Motor City Solutions)

Ford Motor Company

• Worked with an expert team of mechanics and detailers to deliver impeccable vehicles with no excuses.

• Evaluated vehicles from both static and dynamic perspectives to ensure representative samples would be delivered to media, corporate executives and VIPs.

• Reported early-production anomalies to vehicle nameplate engineers for quick correction before new model launches.

• Deployed skills in the field using limited resources during regional fleet evaluation visits.

• Motivated the vehicle preparation team to deliver large quantities of special event vehicles ahead of schedule to exceed client expectations.

20112014

Social Media Manager (JR Thompson Company)

Chrysler Group - Street and Racing Technology

• Worked with an elite web development team to implement and guide the use of next-generation social content technologies on driveSRT.com.

• Oversaw day-to-day population and moderation of SRT's Facebook, Twitter and Instagram feeds, and devised strategies to maximize reach in the offline world.• Established social media "best practices" guide to advise both agency and clients on accepted stylistic and ethical approaches within the social media sphere.

• Devised the "Voice of SRT" tone and style guidelines used across all web properties. Edited website copy for grammatical accuracy.

• Maintained personal contact with influential SRT owners, clubs and fan sites to better serve the owner community.

• Built a database of influential SRT community leaders, crafted social media press releases and regularly communicated with this base to generate new fans.• Assisted in planning events to celebrate the SRT Viper world debut and the return to Le Mans.

• Interviewed SRT engineers and owners to create a video dialogue to be showcased online.

• Established the vision and plan to make SRT the most socially savvy performance car brand on the market.

2011

Product Specialist (Gail and Rice)

Cadillac

• Mastered Cadillac specifications and segment superlatives during training with a 99% final exam score.

• Shared extensive product knowledge with customers through concierge-style guest service in line with Ritz-Carlton's “Defining Moments” best practices.

• Traveled with a dedicated team of in-vehicle hosts to conduct test-drive activities, as well as assist with event set-up, management, execution and tear-down.

2010

Auto Show Correspondent (RebelIndustries)

Mazda

• Recorded short-form video interviews of owners and enthusiasts at auto shows.

• Organized owner and enthusiast meetings, attended car meets on OEM client's behalf and distributed promotional items.

• Helped populate Mazda's Facebook, Flickr, YouTube and Twitter feeds during the New York and Austin Auto Shows.

20092010

Auto Show Correspondent

AutoTrader.com

• Composed time-sensitive, factually accurate, grammatically flawless copy on hard deadlines.

• Directed photography team to ensure relevant, interesting content for readers.

• Worked with project managers to form a consistent auto show coverage strategy and establish journalistic best practices.

Education

Writing Samples