Alberto Curiel Rivera

Alberto Curiel Rivera

Summary

·13 years of professional experience in Management positions for companies in the Systems Engineering and Consumer and Enterprises industry (Mobile telephony operators).

·Business Unit Manager. Business Developer. Responsible for Business Unit launch. Prospects identification, Sales and Presales Force coordination, commercial offer specification, Offers and bids deployment.

·Product & Marketing Director: Development and implementation of Annual Marketing Plan: Market research, identification of opportunities, objectives and strategy definition, price policy and product definition, planning and execution of advertising campaigns, budget control and management, team management, follow up actions and lessons learned, partners selection and management.

·Telecommunications Engineer.

·Master in Business Administration by the Instituto de Empresa Business School (Spain). Awarded Best Student Price.

·PDD (Manager Development Program) by ESADE Business School (Spain)

Work History

Work History
Mar 2007 - Present

Business Unit Manager. Mobile Products and Marketing Director.

BT España (British Telecom Sp)

Business Unit Manager. Mobile Products and Marketing Director:

Reporting to: Iberia Manager – Team Managed: 7 Product Manager, 2 Market Analyst; 1 Trade Marketing Manager, 1 Marketing Manager.

Responsibilities:

·BT Spain has been traditionally focus on fixed communications and IT development and operation, exploiting its own IP Spain network for both voice and data telecommunications. Among its products the most relevant ones were VPN (Virtual Private Networks) and complete IT Management (including hosting and implant management). BT has got 20% of Corporations Data Marketshare in Spain, and 80% of the Spanish IBEX 35 ranking companies are currently BT customers.

·Development of a new Mobility Business Unit: With the aim of developing a new business in the mobility area, BT started to operate its own mobile 3G network, hiring the air segment (radio access infrastructure and spectrum use license) to Vodafone. The rest of the 3G network elements are BT owned (full MVNO Mobile Virtual Network Operator). Core target for the MVNO are Consumer, SOHO, SME and Corporations. My role of Marketing Director within this new Business includes the following responsibilities:

Business Development: Responsible for Business Unit launch. Prospects identification, Sales and Presales Force coordination, commercial offer specification, Offers and bids deployment.

Marketing Plan Design and Execution: Market research, identification of prospects, objectives and strategy definition, price policy and product definition, planning and execution of advertising campaigns, budget control and management, team management, follow up on results.

Business Processes Design and Implementation: Responsible for defining and implementing al the processes regarding business operation. In particular processes of new customers acquisition, retailer’s commission payments and customer care.

Trade Marketing design and implementation for the Indirect Channel: PLV (Point of sales Material), training courses, Sales Conventions, Sales incentive plans.

Promotional Strategy: Design, implementation and launch of all monthly Tactical Offers to end customers.

–Monthly management of investment budget for customer acquisition of over 500 k€/month for funding previously designated actions.

Negotiation with Suppliers: Responsible for the selection and management of business partners (logistics operator, retailers, applications developers, marketing agencies). Responsible for the handset portfolio offered by BT. Commercial agreements with vendors for joint advertising campaigns.

Achievements:

–Launch of the currently most successful MVNO in Spain.

–Leader in customer acquisition and growth within the MVNO Market. Sales of more than 1,000 units per month in a saturated market environment.

–Customer Base has grown from zero to more than 12,000 lines (more than 5,500 Consumer, SME and corporation new subscribers) within the last 6 months of operation after the launch.

–Creation and maintenance of tariffs and promotions portfolio, considered to be the most innovative of the sector and copied by competitors.

–Developing of innovative ad campaigns and Direct MKT campaigns to generate leads sent to channel

–75% Increase of vendor funds for BT marketing campaigns.

Mar 2007 - Apr 2009

Director de Marketing y Productos

BT España (British Telecom Sp)
Jul 2001 - Mar 2007

Marketing Manager

France Telecom Spain

Marketing Manager:

Reporting to: Marketing Director – Team Managed: 3 Product Managers

Responsibilities:

·Development and Implementation of Marketing Plan.

·Promotional Strategy.

·Negotiation with Suppliers: Responsible for the handset portfolio offered by Orange.

Jan 1998 - Jul 2001

Sales Manager. Business Developer.

GMV

Sales Manager. Business Developer.

Reporting to: Business Unit Director – Team Managed: 4 sales executives.

Responsibilities:

Definition, promotion and commercialization of engineering products and systems of GMV Sistemas, S.A.: These products consisted of customized turnkey systems, generally used in vehicles, integrating Electronic Design (GPS receivers and microprocessors), Telecommunication (data transmission, mobile radio communications) and Control Center Development (Fleet management software an GIS) technologies.

Education

Education

ETS Ingenieros de Telecomunicación de Valladolid
2000 - 2001

Máster en Dirección Comercial y Marketing

IE (Instituto de Empresa)
Oct 1990 - Jul 1996

Ingeniero Superior de Telecomunicaciones

ETS Ingenieros de Telecomunicación de Valladolid
1991 - 1996

Ingeniero Superior de Telecomunicacion

Universidad de Valladolid