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Work experience

Aug 2007Dec 2011

Managing Partner/Marketing Manager

Black Pearl Concierge, LLC

Own and manage concierge business which provides professional services to individuals and corporations.

Managing Partner

Manage all aspects of business, including marketing and sales, operations, financial management, vendor relations, pricing strategies new business development and customer service.

  • Expanded concierge services from individual services to corporate services, which nearly doubled sales in one year.
  • Effectively secured bid for city government contract in tourism and other small and mid-sized corporations in the District of Columbia.

Marketing and Product Manager

Responsible for developing, coordinating, and executing all marketing strategies and promotional plans, such as pricing, print advertising, email/online advertising campaigns, direct marketing, social media networking, database management, industry market trends and public relations. Design new service, manage and enhance existing services, while implementing roadmap with strategies to improve the customer experience and Profit & Loss.

  • Successfully executed promotional efforts at sponsored events to increase market awareness and grow business while operating within/under budget and properly tracking all expenditures.
  • Increased revenue directly from advertisement, partnership marketing and the company's web site with limited marketing budget.
  • Cut search engine advertising in half with five times the results.
Jul 1996Aug 2007

Regional New Product Manager

Comcast Communications, PA, DE, DC, MD

Regional New Product Manager - Bensalem, PA

Designed and implemented new product roadmap with strategies to improve the regions Profit & Loss. Improved the customer experience across all channels throughout the products lifecycle.  Developed and coordinated SWOT analysis included understanding the market requirements, competitors, disruptive technologies, and capturing customer insights to lead the product and market strategy.  Synchronized all the stakeholders and interacted with key decision-makers towards meeting the objectives of the organization. Drove product enhancements, aligned with customer needs and budgetary realities.

  • 95% monthly forecasting accuracy during the entire product life cycle.
  • Led competitive cross-functional teams to build a sustainable competitive advantage and retain market-share with the threat of new competition entering market.
  • After successful regional market introduction, worked closely with corporate offices and other regions to communicate "success stories" of key revenue generating new product rollout.

Local New Product Manager - New Castle, DE

Planned, developed and executed integrated, multi-tactical marketing programs responsible for producing customer and revenue growth in residential and commercial segment. Held full Profit & Lost budget and forecasting responsibilities, while acting as product expert to a 300-employee organization during new launches.

  • Effectively managed and launched over 10 new products and services simultaneously through different phases of the life-cycle process.
  • Developed and managed a new direct sales department, hiring over 15 professionals with minimal turn-over rate.

 Marketing Manager - Washington, DC

Planned and executed advertising media and integrated marketing campaigns to gain new customers and maintain current subscriber base. Integrated marketing plans included direct/relationship marketing, emerging media, event management and advertising. Oversaw entire residential and commercial marketing departments and reported directly to the General Manager.

  • Successfully managed marketing budgets of up to $3 million annually.
  • Led and trained the company Brand & Name-Change Transition Team for a 250-employee organization.
  • Developed and launched a successful company-wide incentive program to reach and exceed customer and revenue end-of-year goals.

Digital Marketing Manager and Sales Manager- Baltimore, MD

Planned and developed print and online marketing outreach programs for advanced products. Tracked market trends, analyzed results, and drew conclusions about performance in order to recommend improvements to marketing strategies and tactics. Served as subject-matter expert and provided guidance to employees, as required. Managed internal direct-sales team, as well as oversaw contract sales team.

  • Decreased outsource expense line by over $30K annually by instituting a new outbound sales team which eliminated the use of an outside third party.
  • Created "sales" culture for 70-customer service staff which increased total sales revenue for new product, and presented new product presentations to technical and non-technical groups monthly.
  • Successfully coordinated and managed over five consumer tradeshows with over 1,000 participants for new product launch.
Sep 1992Jul 1996

Marketing Coordinator

Cable TV Montgomery & Arlington

Developed, managed, and communicated monthly marketing campaign objectives while planning product training presentations for more than 400 employees. Coordinated and purchased advertising, as well as coordinated the Annual Community Outreach Day with over 400 attending customers.

Jun 1991Sep 1992

Marketing Consultant

Concepts, Inc.,

Developed marketing programs and performed extensive client interaction, resulting in agency retaining accounts despite outside competition.

Skills

MS Office
Excell, powerPoint, Word, PhotoShop, Outlook
MS Office
Excel, PowerPoint, Word, Photoshop, Outlook,
Guerrilla Marketing
Marketing Manager
Product Launch
Online Marketing
Market Product Launch
Strategic Marketing

Education

References

Peter Tulloch

Reported directly to Peter as the Regional New Product Marketing Manager in Pennsylvania Region at Comcast.

Rita Schenk

Reported directly to Rita when I was the New Product Manager in Delaware.

Earle Jones

As the Marketing Manager I reported directly to Earle, the General Manager of Comcast in Washington, DC.

Magazine Advertisement

Internet Marketing

Published Work - Business Manage

Are you Linkedin?

Web Design

Experience

Summary

Results-driven and goal oriented marketing executive and entrepreneur with over 20 years of experience in developing and leading marketing initiatives across various channels. Diverse set of skills including creativity, superior problem solving capabilities, the ability to learn quickly and the disposition to remain focused on the primary goals and objectives. Long-term success with Fortune 100 Company, creating and executing initial consumer growth of the key revenue-generating product's vision aligned with the company's strategic goals.

LinkedIn Profile

http://www.linkedin.com/in/alancchapman

Expertise

Bringing extensive professional experience and achievements in:

  • Product Life Cycle Management
  • Strategic Marketing
  • Client/Vendor Relations
  • Product Development
  • Market Research/ Analysis
  • Customer Experience Management
  • Product Launches
  • Account Management
  • Online/Email Marketing
  • Campaign Management
  • SWOT Analysis Management
  • Trade Show Management
  • Channel Strategy
  • Trending Analysis
  • Quality Assurance
  • Budgeting & Forecasting

Reputation

Read what almost a dozen of my colleagues, subordinates, managers, and customers wrote about my performance!

See the Profile Here