Arthur Catalanello Consulting
- Work with businesses on various marketing projects, including email campaigns, social media account creation, social media strategy/management, website updates, content marketing, event (virtual and in-person) marketing, community management/engagement, Google Analytics, and Google & Facebook advertising (PPC) and metrics.
- Social Media Strategist for The August Group (Rochester’s premier professional face-to-face networking organization), driving effective communications, promotion, targeted awareness of programs and collecting voice of field.
- Frequent lecturer and trainer on social media tools and techniques, including panel and webinar participation. Adjunct professor with Monroe Community College and on-site trainer for clients of their Office of Workforce Development, including Fortune 100 companies.
- Work with local ad agency to survey their clients’ customers, gathering information on demographics, purchasing habits, brand awareness, brand perception, media usage and social media preference.
- Collaborate with multiple non-profits on developing and leveraging effective marketing and advertising strategies to resolve organizational challenges as part of strategic roundtables held by The Ad Council of Rochester.