Alejandro Castaño


- Wide experience at Customer Care positions.

- Good aptitudes for the interpersonal and business relations.

- Extensive professional experience in Foreign Trade and International Marketing as Area Manager on

international markets (Latin America, 21 countries).

- Four years of professional experience in finance, suppliers and purchases in multinational Spanish


Interests & Hobbies

- Music

- Sports: soccer, basketball, ping-pong,voleyball, etc.

- Computers

- Read


·English: Advanced (TOEFL – Internet-Based Test 2008= 86 points). ·French: Elementary. ·Spanish: Mother tongue.

Work History

Work History
Dec 2006 - Present

Iberia Coordinator for ITRC Hp/WFM Clarify CRM - Project Support

Hewlett - Packard Spain

[08/2008 – Current]Coordinator and person in charge for Iberia (Spain and Portugal) of the On-line Support Web site for ITRC business customers (IT Resource Center)

Person in charge for Iberia of the World Wide Channel Services Network Web site (WW - CSN) for Hp Partners and the CERES Application for Hp Engineers

·To assure the perfect functioning of ITRC's Web site and its interaction with different tools like WFM Clarify (Work Flow Management), WW-CSN and CERES.

·Direct attention to business customer (big companies) in the resolution of technical problems, problems of unload of software and / or incidents related to equipments and products of Hp.

·Formation to the big clients on the advantages and applications of ITRC's Web site.

·Advice and attention, before possible technical problems, to Hp Partners in the use of the Web site WW-CSN and to Hp Engineers in the use of the CERES Application.

·Formation to the different areas inside Hp on the use and update of the tools ITRC, WFM, WW-CSN and CERES.

Results and achievements:

-Reduction in the incidents time of resolution of the different tools.

-Major efficiency in the resolution of technical problems related to the Web sites.

-Increase of contracts with big companies on having perceived the added value that contributes the tool ITRC for their business.

-Major fluency in the relation between Partners and Hp to technical level.

[12/2006 – 07/2008]Consultant of Projects Technical Support

·Follow-up and control of orders of big companies (, Caja Madrid, The Ministry of Foreign Affairs and Cooperation).

·Coordination between Hp's accounts and the Partners to carry out the different facilities of equipments and products.

·Generation and elaboration of the necessary documentation of every project: delivery notes, invoices, minutes of assembly, etc.

·Assistance and advice to big accounts.

·Follow-up and control of the incidents of the Hp equipments in the assigned accounts.

Feb 2005 - Oct 2006

Franchise Chains’s Manager (Partner Franchisee – Balearic Island Area)

Foster's Hollywood Restaurants

·Administrative and operative control of the franchise.

·Reduction of the cost of purchases thanks to the control and optimization of the rotation of purchases and provisioning.

·Year on year growth of sales about 25%.

·Management and training teams from 8 to 10 people.

·Control and administrative follow-up of the Franchise.

·Improvement of the brand image by marketing means.

Jan 2002 - Dec 2004

Latin America Area Manager

Catalysis Pharmaceutical Laboratories


·Responsible for 2 line of products with a joint revenue of 2 millions of euros, developing and achieving international markets penetration.

·Consolidated growth of sales in the last two years around 250%.

·Creation, development and consolidation of a new network of exclusive distributors internationally (21 countries).

·Management and motivation of commercial teams from 8 to10 international delegates.

·Coordination of the marketing plans in the different countries.

·Design and elaboration of marketing tools (catalogue o f the products, publicity, mailings, leaflets,  etc.) for the different countries.

·Design, elaboration and implantation of the Formation Protocol  about product and commercial techniques for the sale forces worldwide.

·Participation in Commercial Missions, Meetings and International Fairs organized by Madrid Chamber of Commerce and Industry, IMADE, ICEX, etc.

Mar 2000 - Dec 2001

Consultant in house for Iberdrola

Azertia (Currently Indra)

·Control and coordination of the project implantation of SAP R/3 in all the business units.

·Design, development and putting into operation of the Web project intranet.

Oct 1998 - Mar 2000

Product Manager (Purchasing)

Exclusivas Fowel

·Management and search for both national and international suppliers.

·Extension, segmentation and improvement of the portfolio of products through visits to fairs and commercial exhibitions.

·Negotiation and improve of the conditions of purchase and delivery of products.

·Supervision and management of stocks.

Mar 1998 - Sep 1998

Scholarship (Practices of work for mastery, in substitution for maternity of the person in charge of Analysis and Financial Studies)

·Responsible for the summary, analysis and presentation of economic - financier reports as well as reports of pension funds and Repsol YPF's Investment funds.


Feb 2005

Advanced Course of Web Page Design

Centro de Formación Técnico Profesional


- Macromedia Dreamweaver MX

- Macromedia Flash MX 

- Adobe Photoshop CS



Steinberg Cubase SX3

Clarify CRM


Microsoft Windows Xp

Adobe Photoshop

Macromedia Flash

Macromedia Dreamweaver

Microsoft Front Page

Microsoft Project

Microsoft Office