Download PDF

Work experience

Emergency Response & Information Coordinator

Platte County Health Department

This position focused on the development of emergency planning and public information functions for the health department.  These functions included planning and administrative tasks as well as all public information activities including website design and maintenance, press releases, spokesperson preparedness, and media monitoring.  This position oversaw the creation of the @plattehealth and www.facebook.com/plattehealth social media initiatives.

Aug 2008Present

Assistant Director

Johnson County Emergency Management

This position required the use of various public outreach and education techniques including social media, web 2.0 systems, and emerging technologies to improve the emergency preparedness of the community.Project management of multiple tasks was necessary for programs occurring within a week or up to one year later.I was also responsible for the internship and volunteer program for the office which required the supervision of multiple individuals working on a variety of projects with often conflicting deadlines and priorities.

Primary responsibilities included the generation of original content for various social media systems including Twitter, Facebook, YouTube, Flickr, Ning, Blogger, BlogTalkRadio, uStream, and many others to ensure the efficient and effective distribution of messaging to the general public.These systems allow me to utilize creative and innovative strategies to provide organizational messaging in as many forms and avenues as possible.This includes an automated messaging system for public alerts and warnings that leveraged the SMS text messaging capability of Twitter.Likewise, I started an online radio show that leveraged the web 2.0 capabilities of on-demand information, podcasting, and streaming audio and video.I also am responsible for the shooting, editing, and production of more than forty original education and outreach videos that were shared on YouTube and/or Facebook.This includes a nationally-recognized public education video campaign called “Preparedness Piggy”.I also utilized commercial and free photo-editing software to produce flyers, brochures, postcards, and annual reports in support of our overall mission and purpose.

The utilization of social media also helped strengthen and preserve public branding for the organization to improve the public awareness and perception of our purpose and public value.Likewise, I helped frame the organizations departmental and agency-wide social media policy to mitigate the risk to the organization while maintaining the privacy of individual employees.

As an early innovator of social media in the emergency management and homeland security field, I routinely have provided guidance and recommendations to jurisdictions of all sizes throughout the United States about the most effective and efficient methods to implement a strong social media strategy.I have been asked to speak at numerous local, regional, state, and national conferences on the implementation of social media and web 2.0 for emergency management, public safety, and homeland security applications.These conferences include the Partnership for Emergency Preparedness Conference, National Training & Exercise Conference, National Severe Weather Workshop, and National CSEEP Workshop.I also currently serve as the Vice Chair for the U.S. Department of Homeland Security’s Virtual Social Media Working Group.I founded the Midwest Disasters 2.0 Social Media Workshop which brought social media and web 2.0 experts from throughout the United States to speak about why social media is important and how to do it effectively.

I have also written numerous professional publications on the use and utilization of social media and I am currently contracted by CRC Press to write a book called “Disasters 2.0: The Impact of Social Media on Emergency Management”.

Dec 2010Present

Author

CRC Press

The primary assignment for this function was to write a book entitled "Disasters 2.0: The Impact of Social Media on Emergency Management" that is scheduled for publication in 2012.  This book was divided into the following three major sections:

Social Media, Organizational Engagement, and the Impact of Citizens

Social Media Policy, Procedure, Integration, and Analysis

Social Media Tools and the Power of Virtual Community

Within these sections, social media components including social networks, microblogs, blogs, video sharing, video streaming, online radio, augmented reality, virtual worlds and QR codes are addressed in great detail.  Broader social media components such as crowdsourcing, citizen journalism, donations management, and the cloud are also discussed.

Aug 2008Present

Adjunct Instructor

Park University

This function teaches masters-level students in the Public Administration program.  The primary emphasis is on public health emergency planning; however, there is a major section on risk communication with a concentration on modern communications during disaster including websites and social media applications.

May 2011May 2011

Social Media Coordinator (EMAC)

Alabama Emergency Management Agency

This position was requested by the State of Alabama to support and coordinate their social media efforts during recovery efforts related to the April 2011 tornadoes that impacted the area.  Facebook, Twitter, YouTube, and Flickr was utilized to push information to local citizens in need of direct support.  Additionally, secondary social media sites such as TweetDeck, Monitter, and Google Alerts were utilized to monitor event-related social media traffic and ensure all issues were addressed quickly and efficiently.  This position also facilitated community outreach to third-party social media sites that were started in response to the recovery efforts to ensure governmental activities were in-line with organic community efforts.

Dec 2007Jul 2008

Homeland Security Planner

Johnson County Emergency Management

This position focused on various emergency planning components including homeland security issues, debris management, and resource management.  It was also responsible for crisis communications, public information and media relations functions within the organization.  Specifically, web design and maintenance, press releases, interviews, editorials, and social media were coordinated through this position.

Education

Bachelors of Science

Clemson University

Skills

Microsoft PowerPoint
Microsoft Sharepoint
Microsoft Excel
Microsoft Word

References

Yasamie August

Hal Grieb

@hal_grieb

Tom Erickson

@jocosheriff

Maddie Nass

Adam was an excellent leader who taught me new ways to communicate successfully in the workplace and how to work in a professional environment. His guidance was always constructive and appreciated, which led to the successful completion of my internship projects.

Dan Robeson

Adam has always impressed me with his ability generate authority within our office and with the people we serve.  He definitely understands the difference between power and authority.  

One of the ways Adam creates his authority is through his persistent efforts to recognize people for what they've done or who they are.  He is continuously commending myself and others on our work (even recognizing the smallest accomplishments).

Never once have I seen him rely on power to influence people (although he could).  In fact, he finds pleasure in creating new opportunities to build rapport with those he serves.

Les Boatright

Adam is a very detail-oriented person who has a broad range of knowledge and abilities. He is a very capable, outgoing individual and one that I go to when I have a question. Adam is always willing to help and has earned the reputation as a "go to guy" when people need something. He and I have collaborated on a number of projects and I have nothing but respect for Adam. Johnson County EM HS is lucky to have a person of his character and background working for them.

Jason Lindesmith

Linda Linhoff

Portfolio

Media References

Publications

Professional Affiliation

Social Media Influence

Klout

  • @joco_emergency (33)
  • @jocoalert (23)
  • @adamscrowe (46)

Leadership Positions

Founder -- Midwest Disasters 2.0 Social Media Workshop

Vice Chair -- DHS Virtual Social Media Working Group

Co-Chair -- Regional Association of Public Information Officers

Past President -- Partnership for Emergency Planning

Guest Speaking

Speaker

  • National CSSEP Workshop (2010)
  • National Severe Weather Workshop (2010)
  • National Preparedness Training & Exercise Conference (2010)
  • Kansas Emergency Managers Association Conference (2009 & 2010)
  • International Association of Emergency Managers Annual Conference (2010 & 2011)
  • Midwest Consolidated Security Forum (2008 & 2010)
  • Midwest Disasters 2.0 Social Media Workshop (2010 & 2011)
  • Northeast Ohio Public Information Officers Social Media Workshop (2011)

Keynote Address

Over 60 Other Public Presentations

Social Media System Knowledge

Social Networks

Microblogs

Video Sharing

Blogs

Online Radio

Photo Sharing

Streaming Video

Video phone calls

Crowdsourcing

Social Bookmarking

Location-based Social Networking

QR Codes

Social News Aggregators

Augmented Reality

Prezi

Analytics Sites

ROI Assessments

Why I'm 2.0

I enjoy conversations.  Some people mistake conversations for talking, but talking is not even half of what makes of a conversation.  The true skill in conversations is listening and analyzing what is being said so when you do talk it is interesting and effective.  Social media and web 2.0 technologies are changing the world at a pace never seen before.  To be effective in social media, you must understand the skillful art of conversation.  Only then can you facilitate change.

To facilitate this vision, I have attempted to not only personally and professionally engage in social media systems, but also provide leadership and vision to my peers in regards to when, why, and how social media should be applied.  This ranges from thought-provoking professional writings that question long standing practices that don't incorporate social media to establishing educational workshops and trainings like the Midwest Disasters 2.0 Social Media Workshop which brought national experts to the local level.