This position required the use of various public outreach and education techniques including social media, web 2.0 systems, and emerging technologies to improve the emergency preparedness of the community.Project management of multiple tasks was necessary for programs occurring within a week or up to one year later.I was also responsible for the internship and volunteer program for the office which required the supervision of multiple individuals working on a variety of projects with often conflicting deadlines and priorities.
Primary responsibilities included the generation of original content for various social media systems including Twitter, Facebook, YouTube, Flickr, Ning, Blogger, BlogTalkRadio, uStream, and many others to ensure the efficient and effective distribution of messaging to the general public.These systems allow me to utilize creative and innovative strategies to provide organizational messaging in as many forms and avenues as possible.This includes an automated messaging system for public alerts and warnings that leveraged the SMS text messaging capability of Twitter.Likewise, I started an online radio show that leveraged the web 2.0 capabilities of on-demand information, podcasting, and streaming audio and video.I also am responsible for the shooting, editing, and production of more than forty original education and outreach videos that were shared on YouTube and/or Facebook.This includes a nationally-recognized public education video campaign called “Preparedness Piggy”.I also utilized commercial and free photo-editing software to produce flyers, brochures, postcards, and annual reports in support of our overall mission and purpose.
The utilization of social media also helped strengthen and preserve public branding for the organization to improve the public awareness and perception of our purpose and public value.Likewise, I helped frame the organizations departmental and agency-wide social media policy to mitigate the risk to the organization while maintaining the privacy of individual employees.
As an early innovator of social media in the emergency management and homeland security field, I routinely have provided guidance and recommendations to jurisdictions of all sizes throughout the United States about the most effective and efficient methods to implement a strong social media strategy.I have been asked to speak at numerous local, regional, state, and national conferences on the implementation of social media and web 2.0 for emergency management, public safety, and homeland security applications.These conferences include the Partnership for Emergency Preparedness Conference, National Training & Exercise Conference, National Severe Weather Workshop, and National CSEEP Workshop.I also currently serve as the Vice Chair for the U.S. Department of Homeland Security’s Virtual Social Media Working Group.I founded the Midwest Disasters 2.0 Social Media Workshop which brought social media and web 2.0 experts from throughout the United States to speak about why social media is important and how to do it effectively.
I have also written numerous professional publications on the use and utilization of social media and I am currently contracted by CRC Press to write a book called “Disasters 2.0: The Impact of Social Media on Emergency Management”.