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Work experience

Oct 2007Present

B2B Director Western Europe & Africa

zed Worldwide


  • P&L responsibility for European and African countries. That includes all budgeting, forecasting and reporting to HQ. 2009 responsibility for 100 mln. euro revenues.
  • Managing and organizing all sales activities within countries unde direct responsibility
  • Finalize sales and delivery of product portfolio. Main customers are: Mobile Network Operators, Handset manufacturer, Media, Consumer Brands.
  • Sales organization is a direct one, made of 4 sales manager resident in different countries: each of them is working with team from 2 to 5 people.


  • Build up from scratch a new commercial organization within European countries.
  • Launched new business in Slovakia, Austria, Sweden, Italy and UK: overall turnover about 80mln. euro.
Jan 2005Sep 2007

Business Director

zed italy


  • Planning and deployment of all sales activities needed to ensure revenues and profit objectives.
  • Budgeting, forecasting and reporting to HQ
  • Finalizing distribution agreement. Main customers: Mobile Network Operators and Handset manufacturer.


  • Sales and delivery of special promo operation for Vodafone Italy "100SLK in 100days" (turnover close to 50mln €).
  • Acquired new customers (Nokia, Coop: main consumer goods retail chain) and closed new contracts with existing customers for a total yearly turnover close to 5mln. €
Mar 2001Dec 2004

Product & Marketing Director

Sonera zed Italy


  • Planning and execution of marketing plan for all B2C product portfolio.
  • P&L responsibility for all B2C offer.
  • Contribution to product roadmap definition
  • Contribution to finalization of distribution agreement with mobile network operators.


  • 20% increase in year turnover thanks to a new commercial offer subscription based
  • Launch of a new communication direct-to-consumer via SMS: low cost and high redemption
Feb 1999Mar 2001

Product Manager



  • Product marketing for new content services offered through multimedia portal (WAP, WEB and voice)
  • Product roadmap: planning and execution
  • Sales force training


  • Launch of the first multimedia portal in Italy with Omnitel brand
  • Launch of WAP portal with Vizzavi brand fro Vodafone UK
Oct 1996Feb 1999

Pre-Sales Engineer and Project Manager

Italtel SpA


  • Preparation of technical and commercial bid response for ATM and ADSL networks. Main customers: Telecom Italia, Infostrada, Turk Telecom, Vimpel Communication.
  • Project management for network deployment to acquired customers


  • Realization of main backbone data network for Telecom Italia.
  • Finalization of sales agreement for a data network to be delivered to Turkish Army through Turk Telekom.




Università di Bologna
  • Graduation mark: 100% cumLaude
  • Graduation thesis developped c/o King's College of London
  • (military service done during university studies)
Jun 1988

Maturità scientifica

Liceo Scientifico "G.R.Curbastro"


French language knowledge
English languare knowledge


Cesare Bisio

Pekka Somerto

Riccardo Caldarella

Board memberships

Career portfolio

Other Informations

Additional Training

  • 1996 - 1997: Business Management. Italtel training centre.



  • Sport: Nordic ski (took part at 4 edition of "Marcialonga"), Alpine ski, mountain bike, swimming, fitness.
  • Theathre: playing. Last work: "Caligola" from Albert Camus (2007).


Business Director with proven track record of exceeding targets, opening new markets and launching new business. A previous experience as Marketing Responsible gives me a broad visibility on Sales and Marketing area.

A long experience in telecommunication industry with more recent exposure to media and entertainment.


  • Business Development
  • Open new markets
  • Manage a complex organization
  • Excellent consumer view
  • Set-up a business strategy


  • 2008:          Set-up of a new commercial organization in Europe, and new customer acquisition in new markets (e.g. Slovakia).
  • 2007:          Launch of completely new promotion for mobile operators. Results in multimillion euro revenues and profit. Pioneered a new market.
  • 2005:          Election to Fondirigenti board member
  • 2004:          Set-up a new B2B line of business in Italian market.
  • 2002:          Promoted at Director level
  • 2002:          Participation to my first Marcialonga of Valli di Fiemme e Fassa
  • 2000:          Launch of first multimedia portal for Vodafone UK (London)
  • 1996:          Military service in Carabinieri: placed 4th at training course.
  • 1995:          Graduation thesis developed at King's College of London, and graduation mark with Laude.


Jan 2000Present

"Ingegnere": certified member of Italian Engineers Professional Association

"Ordine Ingegneri": Italian Engineers Professional Association