Work experience

Work experience
Oct 2007 - Present

B2B Director Western Europe & Africa

zed Worldwide


  • P&L responsibility for European and African countries. That includes all budgeting, forecasting and reporting to HQ. 2009 responsibility for 100 mln. euro revenues.
  • Managing and organizing all sales activities within countries unde direct responsibility
  • Finalize sales and delivery of product portfolio. Main customers are: Mobile Network Operators, Handset manufacturer, Media, Consumer Brands.
  • Sales organization is a direct one, made of 4 sales manager resident in different countries: each of them is working with team from 2 to 5 people.


  • Build up from scratch a new commercial organization within European countries.
  • Launched new business in Slovakia, Austria, Sweden, Italy and UK: overall turnover about 80mln. euro.
Jan 2005 - Sep 2007

Business Director

zed italy


  • Planning and deployment of all sales activities needed to ensure revenues and profit objectives.
  • Budgeting, forecasting and reporting to HQ
  • Finalizing distribution agreement. Main customers: Mobile Network Operators and Handset manufacturer.


  • Sales and delivery of special promo operation for Vodafone Italy "100SLK in 100days" (turnover close to 50mln €).
  • Acquired new customers (Nokia, Coop: main consumer goods retail chain) and closed new contracts with existing customers for a total yearly turnover close to 5mln. €
Mar 2001 - Dec 2004

Product & Marketing Director

Sonera zed Italy


  • Planning and execution of marketing plan for all B2C product portfolio.
  • P&L responsibility for all B2C offer.
  • Contribution to product roadmap definition
  • Contribution to finalization of distribution agreement with mobile network operators.


  • 20% increase in year turnover thanks to a new commercial offer subscription based
  • Launch of a new communication direct-to-consumer via SMS: low cost and high redemption
Feb 1999 - Mar 2001

Product Manager



  • Product marketing for new content services offered through multimedia portal (WAP, WEB and voice)
  • Product roadmap: planning and execution
  • Sales force training


  • Launch of the first multimedia portal in Italy with Omnitel brand
  • Launch of WAP portal with Vizzavi brand fro Vodafone UK
Oct 1996 - Feb 1999

Pre-Sales Engineer and Project Manager

Italtel SpA


  • Preparation of technical and commercial bid response for ATM and ADSL networks. Main customers: Telecom Italia, Infostrada, Turk Telecom, Vimpel Communication.
  • Project management for network deployment to acquired customers


  • Realization of main backbone data network for Telecom Italia.
  • Finalization of sales agreement for a data network to be delivered to Turkish Army through Turk Telekom.


1988 - 1996


Università di Bologna
  • Graduation mark: 100% cumLaude
  • Graduation thesis developped c/o King's College of London
  • (military service done during university studies)
Jun 1988

Maturità scientifica

Liceo Scientifico "G.R.Curbastro"



French language knowledge

English languare knowledge

Board memberships

Other Informations

Additional Training

  • 1996 - 1997: Business Management. Italtel training centre.


  • Sport: Nordic ski (took part at 4 edition of "Marcialonga"), Alpine ski, mountain bike, swimming, fitness.
  • Theathre: playing. Last work: "Caligola" from Albert Camus (2007).


Business Director with proven track record of exceeding targets, opening new markets and launching new business. A previous experience as Marketing Responsible gives me a broad visibility on Sales and Marketing area.

A long experience in telecommunication industry with more recent exposure to media and entertainment.


  • Business Development
  • Open new markets
  • Manage a complex organization
  • Excellent consumer view
  • Set-up a business strategy


  • 2008:          Set-up of a new commercial organization in Europe, and new customer acquisition in new markets (e.g. Slovakia).
  • 2007:          Launch of completely new promotion for mobile operators. Results in multimillion euro revenues and profit. Pioneered a new market.
  • 2005:          Election to Fondirigenti board member
  • 2004:          Set-up a new B2B line of business in Italian market.
  • 2002:          Promoted at Director level
  • 2002:          Participation to my first Marcialonga of Valli di Fiemme e Fassa
  • 2000:          Launch of first multimedia portal for Vodafone UK (London)
  • 1996:          Military service in Carabinieri: placed 4th at training course.
  • 1995:          Graduation thesis developed at King's College of London, and graduation mark with Laude.


Jan 2000 - Present

"Ingegnere": certified member of Italian Engineers Professional Association

"Ordine Ingegneri": Italian Engineers Professional Association