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Work experience

Apr 2014Present

Marketing Program Manager

GMi Companies

•   Accountable for driving marketing projects from inception to      
    completion encompassing multiple segments within the
•   Responsible for developing copy with creative content that
    effectively communicates across various mediums
   Create and implement strategic marketing campaigns in various
    formats including direct mail, email, blogs,
 literature, videos,
    websites, webinars, social media, advertising, and newsletters
   Collect and evaluate sales reports to confirm current plans and
    budget forecasts are adhered to
   Collaborate with the product development team to prepare new
    products for the go-to-market strategy
   Accountable for expanding visual offerings by implementing new
    photography and videography as
   Responsible for adding and updating content for three company
   Work closely with the sales team to ensure the business strategy
    aligns with customer needs
   Communicate and collaborate with contractors and vendors to
    ensure projects are completed on time and on 
budget while
    maintaining brand standards
   Create effective marketing strategies that will expand market share in
    the Contract Furniture market
   Responsible for updating and maintaining over ten contract furniture
    programs and tools
   Solely accountable for planning, coordinating, and executing over
    five annual trade shows while maintaining 

Mar 2011Apr 2014

Marketing Communications Coordinator

Clopay Building Products

•   Spearheaded the largest non-product marketing launch in Clopay
   Presented new key marketing initiatives to Clopay customers at
    annual leadership conferences, council 
meetings, and trade shows
   Provided, created, and implemented marketing solutions for high
    level customers
   Deployed to top tier customers to guarantee customer satisfaction
    and establish cohesive relationships
   Compiled, analyzed, and reported marketing expenses to confirm
    budget requirements are met on a quarterly and
 annual basis
   Solely accountable for customer database management in multiple
    software programs that include sales, pricing,
 marketing, and
    customer relations
   Worked with cross-functional teams across the Midwest region to
    design, develop, promote, launch, and sell 
promotional showroom
   Accountable for developing and implementing new products and
    services for customer merchandising and 
promotional needs
   Communicated and coordinated with outside vendors to ensure all
    marketing requirements and brand standards 
are achieved
   Responsible for creating and designing web coding for
    internal/external customers through e-communications
   Planned, coordinated, and implemented national trade shows,
    leadership conferences, and annual leadership 
council meetings
   Designed an array of marketing mediums for retail and residential

Oct 2008Mar 2011

Trade Show Coordinator and Graphic Designer

The Hillman Group

   Solely responsible for coordinating over 80 trade shows across the
    United States and Canada
   Organized travel arrangements, freight, booth layouts, product
    assortment, and budgets for all trade shows
•   Communicated daily with team members to review duties and
    responsibilities to ensure deadlines were met
   Traveled nationwide to manage, set-up, and open trade show booths
   Compiled and reviewed finalized show information with sales and
    team members to outline show successes 
and opportunities
   Designed ads, sell sheets, logos, pamphlets, brochures, product
    labels, and other collateral for new products, 
trade shows, and the
    corporate office

Jun 2007Oct 2008

Graphic Designer

Tropicana Casino and Resorts

   Designed a vast array of collateral including banners, billboards, ads,
    slot toppers, posters, programs, fliers, mailers, logos, and brochures
   Followed and worked with multiple brand standards for up to twelve
•   Traveled to various resorts to review demographics, marketing
     initiatives and to ensure brand standards were 
•   Formatted files and worked directly with multiple print vendors
    across the nation
   Communicated and discussed ongoing, new, and future projects
    with marketing department and resort 
   Worked with a team of designers to develop a new overall brand for
    the unveiling of Tropicana Casinos and Resorts


Aug 2003May 2007

Bachelors of Fine Arts

Mount St. Joseph University

Minors in Photography and Art History


The Hillman Group

MyDoor - A Guided Selling Tool

Clopay E-Blasts

Clopay Design Work

Merchandising Program

Home Show Toolbox


Strategic Planning
Budgeting and Forecasting

Develop strategic marketing campaigns through e-blasts and websites.

Copy Writing

Create written content that communicates creative messaging for a variety of marketing materials.

Social Media
Merchandising: Dealer Channels
Marketing Communications
Trade Show Development/Management
CRM On Demand Marketing
Use customer information pulled from CRM and Oracle systems to send marketing bulletins, releases and other company information to customers via e-communications.  This requires expertise in html and dreamweaver to develop eblasts that maintain our brand standards.  Data, target lists and various reports are ran through this system to develop strategic marketing campaigns. 
CRM (Customer Relationships Management)
Use CRM customer management software on a daily basis to perform a variety of tasks.  These tasks include updating customer contact information, uploading customer photos to increase relationships with our customers, viewing customer quarterly and annual sales for marketing use and running a variety of reports.
Microsoft Office
Adobe Creative Suite