Abigail Grieco

PR and Marketing Enthusiast 

Summary

I am currently a graduate student at Clark University Graduate School of Management working on obtaining my MBA in Marketing. I am highly motivated and have been working hard to gain as much experience in marketing and management, with the goal of pursuing a career in public relations or marketing.

Education

Education
2014 - 2016

M.B.A. Marketing

Clark University Graduate School of Management

I am currently part of the accelerated masters degree program at Clark University. I will graduate with my MBA in May of 2016. 

2011 - 2015

B.A. Cultural Studies and Communication, Minor Management 

Clark University

Cumulative GPA: 3.5 

Jan 2014 - May 2014

CAPA International Education

While studying abroad in London I took classes at CAPA International Education as well as completed an internship at Whizz-Kidz, a local non-profit that provides wheelchairs to young people in need throughout the UK. 

Work History

Work History
Jun 2015 - Present

Corporate Communications Intern 

The Hanover Insurance Group 

Worcester, Massachusetts 

- Wrote, boosted and tracked social media content, gaining the company approx. 2,000 new followers

- Drafted and pitched 10 press releases to media contacts

- Conducted competitor analysis focusing on brand marketing strategies and presented to senior leadership

- Assisted with events management

Feb 2015 - Apr 2015

Research Analyst Intern 

Protobrand 

Boston, Massachusetts 

- Created surveys using Meta4 Insights

- Analyzed and interpreted survey results to identify target markets and branding strategies for clients

Jun 2014 - Mar 2015

Community Relations Intern

The Hanover Insurance Group

Worcester, Massachusetts 

-Assisted in planning and executing annual events such as the President's Service Awards, employee summer outing and United Way Campaign

-Researched employee volunteering policies to be used for future implementation

-Created social media bundles and infographics to be published on The Hanover's Twitter and Facebook pages

-Leader of transition and development of the green team to help promote sustainability throughout the company

Jan 2014 - May 2014

Communications Intern

Whizz-Kidz

London, England 

-Conducted media research for campaigns including accessible travel for those with disability

-Interviewed London Marathon Whizz-Kidz fundraisers and wrote 10 press releases which were picked up by local media publications

-Attended events in Parliament and assisted lobbying Members of Parliament for support

2012 - 2013

Assistant Manager

Cuffy's of Cape Cod

Orleans, Massachusetts 

-Responsible for opening, closing and calculating daily deposits

-Supervised 10 employees and managed daily operations

Portfolio

Skills

Skills
7
Social Media
I have written posts for various social media platforms as well as tracked user and employee engagement.
7
Microsoft Office 
I am proficient at Microsoft Word and PowerPoint and know the basics of Excel. 
3
Cision 
I have a general understanding and handle on how to use this tool for pitching media and tracking social media. 
7
Press Releases 
10
Organization 
7
Writing 
7
Photography
8
Multitasking 
7
Public Speaking