Digital Development Lead

The McClatchy Company
 Prospected and identified target businesses, and within them target clients through to initiating contact identifying the key client personnel and stakeholders.  Maintained encouraged and upgraded current clients through effective relationship development and product education and success.  The lead advocate for all digital programs, including promoting and training the organization on the most up-to-date industry best practices.  Built advertiser specific campaigns to ensure effective results and smooth handovers into production and with media partners.  Creating effective presentation and proposals materials to include client education and product development all branded to the company.  Raised market awareness to local and regional business to show we are more than a print product through business development, networking, and referrals.  Worked with media partner vendor software companies thru each campaign from start to finish