Digital Development Lead
The McClatchy Company
Prospected and identified target businesses, and within them target clients through to initiating contact identifying the key client personnel and stakeholders.
Maintained encouraged and upgraded current clients through effective relationship development and product education and success.
The lead advocate for all digital programs, including promoting and training the organization on the most up-to-date industry best practices.
Built advertiser specific campaigns to ensure effective results and smooth handovers into production and with media partners.
Creating effective presentation and proposals materials to include client education and product development all branded to the company.
Raised market awareness to local and regional business to show we are more than a print product through business development, networking, and referrals.
Worked with media partner vendor software companies thru each campaign from start to finish