Digital Marketing Manager

The Muthoot Group

• Designing, launching and running email marketing campaigns + segmentations
Plan and engage in targeted lead generation strategies
• SEM & SEO
• Extending ATL & BTL initiatives onto digital platforms
• Developing and designing Social media content & optimization strategies
• Devising digital CSR initiatives in association with WWF
• Media buying
• Coordinate with vendors to create the digital collateral to highlight the offers/product to promote
• Constantly analyze the ROI on various platform to optimize the campaign
• Managing and monitoring PPC campaigns
• Set up analytics and define goals and metrics for the campaigns
• Ensure quality assurance of the deliverables within the project
• Build & maintain Online Credibility
• Understanding campaign’s requirement & project specifications
• Define the budget, scope & business plan
• Prepare briefs for agencies
• Prepare process flow for various Web & Mobile utilities
• Plan, prepare & implement the web marketing strategies
• Coordinating with other departments as per the requirement of the project
• Define the weekly work schedule of agencies
• Latest web marketing trends/strategies & implement them in web marketing work flow
• Creating and launching targeted landing page strategies
• Plan, prepare and implement Strategy including keyword research, market & competitor analysis
• Optimize landing pages
• Ongoing campaign management and maintenance
• Optimize bids and keywords across multiple websites in line with the overall marketing goals

• Track & analyse the campaign results
• Google analytics customization & configuration
• Track online consumer behaviour
• User interface analysis