Abhishek Srivastava

  • New Delhi Area, India, IN
Abhishek Srivastava

PROFILE SUMMARY

Offering a proven record in devising digital marketing strategies that have crystallized brands on venturing into a new age, building start-up ventures, forging strategic partnerships, driving revenue and out of the box lead generation tactics for mass as well as niche market products. An expert in devising a clear distinction between branding and conversion led needs, who believes in creating digital platform as “Initiators” and not just
“Facilitators”. Team builder and a capable leader who quickly and easily inspires trust, confidence and respect of clients, vendors and key decision makers across the industries. Complete in-depth knowledge of internet tools, trends and business models to raise an organizations visibility and digital media profiling.

WORK EXPERIENCE

Work History
Jan 2014 - Present

Digital Marketing Manager

The Muthoot Group

• Designing, launching and running email marketing campaigns + segmentations
Plan and engage in targeted lead generation strategies
• SEM & SEO
• Extending ATL & BTL initiatives onto digital platforms
• Developing and designing Social media content & optimization strategies
• Devising digital CSR initiatives in association with WWF
• Media buying
• Coordinate with vendors to create the digital collateral to highlight the offers/product to promote
• Constantly analyze the ROI on various platform to optimize the campaign
• Managing and monitoring PPC campaigns
• Set up analytics and define goals and metrics for the campaigns
• Ensure quality assurance of the deliverables within the project
• Build & maintain Online Credibility
• Understanding campaign’s requirement & project specifications
• Define the budget, scope & business plan
• Prepare briefs for agencies
• Prepare process flow for various Web & Mobile utilities
• Plan, prepare & implement the web marketing strategies
• Coordinating with other departments as per the requirement of the project
• Define the weekly work schedule of agencies
• Latest web marketing trends/strategies & implement them in web marketing work flow
• Creating and launching targeted landing page strategies
• Plan, prepare and implement Strategy including keyword research, market & competitor analysis
• Optimize landing pages
• Ongoing campaign management and maintenance
• Optimize bids and keywords across multiple websites in line with the overall marketing goals

• Track & analyse the campaign results
• Google analytics customization & configuration
• Track online consumer behaviour
• User interface analysis

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