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Work experience

Area Business Manager

Loreal India

Area Business Manager-Delhi & Haryana(NCR) Key Deliverables: Strategizing marketing & Sales activities Distribution strategy conceptualization and implementation with field sales team. Implement business planning and promotion management tool for account manager and business planner, includes education assessment and training planner for key accounts. Review and design new POP material for Brand Recall and strategic placement at various elite & influential clients. Project planning & implementation for achieving the objectives with clear strategy & effective communication. Formulating AOP for commercial forecasts and promotional plans. Strategy to improve market share & shelf space for TOM, brand recall. Developing new process with IT support for effective data(report) management for tracking and confront the promotional coverage, for enhancing market share. Pro active approach for stock planning in accordance to the market requirement. Strong distribution network as per the DP(Density population) of the geography.

Area Business Manager

Loreal India, Delhi/NCR
PGDBM-IB(International Business) with over 6 years of demonstrated success in the areas of Business Development, Channel Management, Brand Management, Sales Promotion & Retail Operations. A proactive planner with dexterity in identifying & adopting emerging trends to achieve organizational objectives and profitability norms. Presently associated as Area Business Manager with strategizing market coverage & promotions in for Delhi & Gurgaon. Market Analysis
Sep 2012Present


IDEA Cellular Limited
May' 15 Key Deliverables: Key Account Management for Strategic and Non-Strategic Accounts(SME) Providing solutions to enterprise customer. Enterprise Business Solutions-ILL, toll Free, WFT etc. Work in close coordination with solution architects/integrators to design a solution to create an added value(technology edge, commercial benefit, network advantage) for the customer. Maintain healthy product mix ensuring revenue generation and profitability from Institutional customer. Involved in establishing customer interface(Door openers, Key influencers, decision makers). Resolution, Retention, relationship management, revenue generation. Planning & execution of activities in Institutes & large clients for Brand recall & acquisition. Identify intrinsic and extrinsic concern area of the customer to create a need analysis. Monitors competition activities within the account and strategies to counter them. Analyze the key performance measures and service levels, identify root cause and report the same
Oct 2009Sep 2012

Management-Assistant Manager

Branded Retail Channel Management-Assistant Manager Key Deliverables: Assisting in formulating business plan for retailing activities & development in the region in consultation with top management for organizational development. Conducting store audits for placement of product categories and stock replenishment. Executed expansion plans of stores across Delhi/NCR region; managed store rollouts and ensuring store profitability through marketing(ATL/BTL) activity in the Delhi circle. Spearheaded nationally the implementation of Store VM. Identifying target audiences, planning marketing activities to achieve volume estimations, reviewing products/merchandising & executing promotions to ensure product movements. Organizing special promotions, displays & events to enhance the visibility and increase the business volumes in the store. Ensuring maximum brand visibility and capturing optimum market shares. Designing strategies that promote and support the company(digital display, website, hoardings). Ensuring and maintaining store hygiene and sufficient product knowledge for all categories. Introduction of IOCR/COIP-Enterprise business through retail stores. Increase store profitability of company owned stores. Enhanced sales by 52% in 3 Months. Additional Assignment Handled: Store Profitability Analysis