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Abhishek Mehrotra

Creative Group Head (Branded Content) at Maxus

Work experience

Mar 2014Present

Creative Group Head

Maxus
Part of the MAXUS ESP team with special focus on Branded Content. Currently busy with clients like Vodafone (featuring a SuperFan on a Star Sports IPL bulletin show & a music video featuring Honey Singh), In-film integration of Vodafone M-Pesa into a regional film targeting rural TG. Kotak Mahindra Bank launched JIFI a social media account, produced and promoted digital videos for the product, with more in the pipeline. https://www.youtube.com/user/KotakBankIndia Conceptualized quiz videos featuing kids for Tata Sky (interactive HTML video content) meant for the learning channels campaign. Helped create the Maxus India Showreel from inception for winning new clients. https://vimeo.com/103055633
Oct 2013Feb 2014

Senior Editor (Consultant)

Freelance Contract (TV/WEB Broadcast)
Post-Production of film review show for both Star World HD and Star Plus HD. Show Titled: Star Verdict and The Front Row
Aug 2007Sep 2013

Special Projects Producer, NDTV PROFIT

NDTV
Responsible for executing special shows, programs, short promotional pieces and live discussions
Nov 2006Feb 2007

Producer Director

Mauj Entertanment
Director/Producer Music Videos for Asha and Friends. Ha Mein Tumhara hoon with Brett Lee and Asha Bhosle. Edited Aapke Dil Mein with Sanjay Dutt and Asha Bhosle.

Education

20012002

Advanced Diploma in Film Production

Ngee Ann Polytechnic
19972000

Bachelor of Arts (BA)

Jai Hind College

Skills

Avid
Video
New Media
Broadcast
Entertainment
Creative Direction
CSS 3 Basic
HTML 5
Post Production
TwitterBootstrap
CSS3
Basic HTML5
Online Journalism
Avid Media Composer
News Writing
Producing
Digital Media
Vision Mixing
Radio
Editing
Reality
Video Production
Storytelling
Television