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Work experience

March 2018Present
GrowthSV

Managing Director

-Managed $15,000 in budget per-day across Google Shopping, Snapchat, Facebook, and Instagram Ads.

-Scaled LinkedIn Ads to $6,000 per-day using Manual Bidding strategies and maintained an industry-low CPL

-Maintained an all-time industry low (10 cent) CPI across all B2C channels (Snapchat/Instagram), resulting in 10x+ ROAS

-Managed creative team, all campaign optimizations, and retargeting strategy for all B2B and B2C agency clients

-Developed and implemented in-house marketing automation tools for B2B/B2C agency clients

-Discovered and optimized LTV KPIs around user-behavior and successfully increased LTV-average by 3 months

-Deployed and managed ABM ads using Terminus to decrease CPL across 6 different industries

-Effectively utilized Marketo and DemandBase to optimize ABM channels, define ICP, and target the right audiences

-Built in-house programmatic ABM expertise for B2B/B2C clients

-Successfully met client KPI's using in-house bidding strategies for Instagram, Snapchat, and LinkedIn Ads that generated 10x+ ROIs

Dec 2017Mar 2018
MDAcne (Y-Combinator S'17)

Head of Marketing

- Brought in MDAcne's initial revenue as a start-up using Facebook Ads, Instagram Story/Feed Ads, Adwords, and Snapchat Ads

- Decreased CPI by 3x using User Generated Content strategies within the first month of the company

- Decreased CPA by 3x using Instagram Story Ads

- Developed and implemented a content strategy that resulted in beating competitors (Proactiv) and their Ad relevant scores

- Developed a funnel and retargeting strategy that acquired customers paying $90 AOV (Average Order Value) at a budget of ($1k/day)

- Crafted audience personas using Facebook's Audience Insights resulting in laser retargeting targeting and 3x increase in subscriptions

Jan 2016Dev 2017
Ecommerce, Shopify Agency

Paid Acquisition Manager

-Turned less than 5k ad spend into 150k revenue in less than 6 months using mobile Facebook ads

-Managed to achieve a healthy CPA that resulted in 30% net profits using Instagram Story ads

-Leveraged CPM, CPA, CPC, and other key advertising metrics to make data-driven decisions that increased ROAS and engagement on both Facebook and Instagram (achieved a cost-per-click average of under 2 cents in the United States, Australia, Canada, United Kingdom in result).

-Took lead in discovering advanced scaling methods such as Manual Bidding using Facebook ads resulting in over 5k ROAS per day

-Decreased CPA by 20%+ through high budget scaling using in-house bidding strategies 

-Created reports via Tableau to determine outstanding opportunities

-Created and optimized a landing page gathering over 25,000 leads and utilizing lookalike audience's using Facebook Ads

-Designed emails in Photoshop with ESPs: Sendgrid and Mailchimp, achieved a 15%+ open rate

-With less than 500 CPM reach, used and created strategies that beat Fortune 500 using Facebook's relevant scoring auction system

-Achieved a 12% CTR using mobile Facebook ads

-Tracked customer's mobile journey and turned it into actionable insights by improving the overall shopping experience

-Created a model that allowed customers to increase their average order value through post-checkout up-sells

-Built meaningful relationships with 1000s of customers, influencers, and marketers 

Mar 2013July 2015
Senseca

Chief Marketing Officer/Co-founder

-In the first few months of the company, took on and owned the company's largest partnership with UCSF

-Optimized Lead-gen campaigns using Facebook ads to acquire care-home/care-giver leads

-Identified high-potential Stanford doctors resulting in $100,000 seed funding in numerous pitch meetings

-Planned business growth through a go-to market strategy that resulted in a three month clinical trial using Senseca’s proprietary device

-Managed stakeholder relationships and ensured strong partnerships with start-up platforms which combined generated a 30% annual monetary savings for Senseca

-Identified use cases for the wearable device, including patient tracking, fall identification, real-time communication, and educated Senseca's platform to Alzheimer patients/hospitals/facilities

Jan 2013Mar 2013
ITG America

Global Business Intern

-Ran lead generation Facebook Ad Campaigns to acquire higher education leads

-Worked under the Director of Corporate Strategy on acquisition strategies, increasing company valuation to $350M

-Built and managed influential relationships with over a hundred early-to-mid stage ed-tech CEOs by individually tailoring marketing campaigns for each client

-Worked directly with C-level executives in day-to-day operations that streamlined business operations overseas

-Acted as content strategist for Marketing and Sales team overseas including developing website creatives

Sept 2012Jan 2013
VentureDocs

Partner Development Marketing Manager

-Led weekly demos and webinars to coach entrepreneurs on saving over 250% in legal fees

-Cold called start-ups, processing over thirty calls a day that led to 20% increase in sales

-With my efforts in cold calling, largely contributed in increased profits by 50% within the first 2 months of the company

-Utilized Google Analytics to test and personalize customer experiences across web platforms by becoming an expert at A/B and multivariate testing

-Used several tools such as Salesforce and Zoho CRM to streamline mundane tasks that were quickly adopted by other co-founders

Jul 2011Aug 2012
Sprint

Sales Trainer

-Assisted executives in operational and sales activities by handling inbound sales leads and minor auditing of kiosk/inline stores resulting in passed audits by over 95%

-Increased overall Indirect Sales by 155% by managing and training the Sprint sales force

-Built a track record in sales that resulted in 155% over quota

-Maintained a 95% customer satisfaction rating, as measured by telephone surveys taken after each sale or account change

-Oversaw the operation of 20 retail stores in Northern California

Education

20112013
De Anza College

Business Administration 

2011
Santa Clara University

 

Additional emphasis: Persuasive Technology

References