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Work experience

Jan 2016Present
Ecommerce, Shopify Agency: SumtinSumtin/Baech

Paid Acquisition Manager

-Turned less than 1k ad spend into 75k revenue in less than 6 months using mobile Facebook ads

-Managed to achieve a healthy CPA that resulted in 30% net profits using Instagram Story ads

-Leveraged CPM, CPA, CPC, and other key advertising metrics to make data-driven decisions that increased ROAS and engagement on both Facebook and Instagram (achieved a cost-per-click average of under 2 cents in the United States, Australia, Canada, United Kingdom in result).

-Took lead in discovering advanced scaling methods such as Manual Bidding using Facebook ads resulting in over 5k ROAS per day

-Decreased CPA by 20%+ through high budget scaling using Facebook ads using cutting-edge bidding and winning auctions in result

-Created reports via Tableau to detect opportunities through data visualization 

-Successfully created and optimized a landing page to increase email sign ups that resulted in over 25,000 leads effectively generating lookalike audience's using Facebook Ads

-Designed emails in Photoshop for ESP's such as Sendgrid and Mailchimp and achieved a 4%+ open rate

-Built meaningful relationships with 1000s of customers, influencers, and marketers with email marketing offers using direct links to related products

-With less than 500 CPM reach, used and created UGC that beat Fortune 500 budgets and auctions using Facebook's relevant scoring system 

-Successfully achieved a 15% CTR using mobile Facebook ads

-Tracked customer's mobile journey and turned it into actionable insight by improving the overall shopping experience

-Strategically created a model that allowed customers to increase their average order value through post-checkout up-sells

Mar 2013July 2015
Senseca, Inc.

Chief Marketing Officer/Co-founder

-In the first few months of the company, took on and owned the company's largest partnership with UCSF

-Identified high-potential Stanford doctors resulting in $100,000 seed funding in numerous pitch meetings

-Planned business growth through a go-to market strategy that resulted in a three month clinical trial using Senseca’s proprietary device

-Managed stakeholder relationships and ensured strong partnerships with start-up platforms which combined generated a 30% annual monetary savings for Senseca

-Identified use cases for the wearable device, including patient tracking, fall identification, real-time communication, and educated Senseca's platform to Alzheimer patients/hospitals/facilities 

Jan 2013Mar 2013
ITG America (Ed-tech)

Global Business Intern

-Worked under the Director of Corporate Strategy on acquisition strategies, increasing growth to $300M+ valuation as a result

-Built and managed influential relationships with over a hundred early-to-mid stage ed-tech CEOs by reaching out to 500+ early stage ed-tech companies and launched a specific, individually tailored marketing campaign for each client

-Worked directly with C-level executives in day-to-day operations that streamlined business operations overseas

-Acted as content strategist by developing content for Marketing and Sales team overseas including developing website content 

Sep 2012Jan 2013

Partner Development Marketing Manager

-Led weekly demos and webinars to coach entrepreneurs on saving over 400% in legal fees

-Cold called start-ups, processing over thirty calls a day that led to 20% increase in sales

-With my efforts in cold calling, largely contributed in increased profits by 50% within the first 2 months of the company

-Successfully used Google Analytics to test and personalize customer experiences across web platforms by becoming an expert at A/B and multivariate testing

-Used several tools such as Salesforce and Zoho CRM to streamline mundane tasks that were quickly adopted by other co-founders

-Worked directly with the CEO to execute product development strategies that resulted in partnerships with law firms such as Wilson Sonsini and WilmerHale

Jul 2011Aug 2012

Regional Sales 

-Assisted executives in operational and sales activities by handling inbound sales leads and minor auditing of kiosk/inline stores resulting in passed audits by over 95%

-Increased overall Indirect Sales by 155% by managing and training the Sprint sales force

-Built a track record in sales that resulted in 155% over quota

-Maintained a 95% customer satisfaction rating, as measured by telephone surveys taken after each sale or account change

-Oversaw the operation of 20 retail stores in Northern California


De Anza College

Business Administration 

Santa Clara University

Business Administration

Additional emphasis: Persuasive Technology