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Abhinay Agarwal

Ecommerce drop ship store owner 

Jan 2016Present

Store Founder

Ecommerce Store Owner
  • Turned less than 1k ad spend into 50k revenue in less than 6 months using Mobile Facebook Ads
  • Delivered 3x-10x positive ROI and ROAS by drop shipping products from Aliexpress to customers in the United States, Canada, Australia, and UK
  • Designed a UX/UI friendly Mobile Shopify store
  • Used cutting edge marketing techniques to launch new products through Mobile Facebook Ads, such as incentivizing consumers to organically tag other consumers to increase product engagement 
  • Sourced and established relationships with 100s of Instagram Influencers to market drop shipping store that resulted in organic sales via Instagram
  • Achieved a cost-per-click average of under 2 cents in the United States (primarily), Australia, Canada, United Kingdom
  • Built long-lasting relationships with Instagram Influencers that resulted in decreased pay-per-post and increased engagement
  • Created content that resulted in hundreds of thousands of shares, likes, comments via Facebook Ads
  • Created Facebook Fan Pages with over 20k organic likes
  • Strategically created a free+shipping model that allowed consumers to increase their average order value through post-checkout up-sells
  • Leveraged CPM, CPA, and other key advertising metrics to make data-driven decisions that increased ROAS and engagement (Facebook/Instagram)
  • Created Lookalike audiences through data-driven strategies to scale with Facebook Ads
  • Used and created UGC that beat Fortune 500 budgets 
  • Sourced 1000s of products from Aliexpress to find winning products to sell via Facebook Ads
  • Built relationships with 1000s of customers and influencers with automated email marketing offering one click conversion incentives
Mar 2013July 2015

Chief Marketing Officer/Co-founder

Senseca, Inc
  • Validated the need for a wearable device to assist in the daily care of Alzheimer's and Dementia patients 
  • Identified use cases for the wearable device, including patient tracking, fall identification, real-time communication
  • Effectively utilized data visualization software to prepare clear presentations for educational and marketing purposes 
  • Fused data-driven strategies and the process of consistent iteration to achieve the continuous product improvement
  • Involved in all thought leadership activities between partners
  • Managed stakeholder relationships and ensured strong partnerships with start-up platforms which combined generated a 30% annual monetary savings for Senseca 
  • Led full cycle usability beta tests with live patients by improving the caregiver and patient experience in a customer friendly way
  • Planned business growth through a go-to market strategy that resulted in a three month clinical trial using Senseca’s proprietary device
  • Served as the main point of contact for Stanford University and UCSF partnership
  • Designed and executed the annual roadmap for Senseca’s software application and hardware device, resulting in strategic partnerships with UCSF, UC Davis, and Stanford University
  • Strategically communicated platform roadmaps and projects cross-functionally with other founding partners
  • Resolved platform bugs through consistent iteration of Senseca’s platform with technical team including founders
  • In the first few months of the company, took on and organized the company's largest partnership with UCSF
  • Developed and fostered partnerships with UCSF/Stanford doctors resulting in $100,000 seed funding
  • Acted as the interface between Engineering and Product for overall product direction and market insights
  • Increased community engagement by involving hundreds of caregivers to monitor, communicate, and chronicle their loved one’s journey
  • Successfully built a family culture at Senseca by improving team engagement and enthusiasm through innovative insights in mHealth
Jan 2013Mar 2013

Global Business Strategy Manager Intern

ITG America (subsidiary of ITG Group)
  • Launched a specific, individually tailored marketing campaign for each of over one-hundred ed-tech start-up clients
  • Acted as content strategist by developing content for Marketing and Sales team overseas including developing website content 
  • One of two employees in the Silicon Valley overseeing the company's vision and growth in the United States
  • Worked directly with C-level executives in day-to-day operations that streamlined business operations overseas
  • Worked cross-functionally with Product, Engineering, Marketing, and Operations to execute overall company strategy
  • Took lead in technology strategy by leveraging strategic tactics in targeting specific student outreach and analytical ed-tech products
  • Built and managed influential relationships with over a hundred early-to-mid stage ed-tech CEOs
  • Worked under the Director of Corporate Strategy on acquisition strategies, increasing growth to $300M+ valuation as a result
  • Sourced five hundred accounts for early-stage ed-tech companies
  • Honored as the company's youngest employee to date
Sep 2012Jan 2013

Partner Development Marketing Manager

VentureDocs
  • Designed and launched the initial marketing and sales strategy
  • Developed several tools such as Salesforce and Zoho CRM to streamline mundane tasks that were quickly adopted by other co-founders
  • Worked directly with the CEO to execute product development strategies that resulted in partnerships with law firms such as Wilson Sonsini and WilmerHale
  • Cold called start-ups, processing over thirty calls a day that led to 20% increase in sales
  • Successfully used Google Analytics to test and personalize customer experiences across web platforms by becoming an expert at A/B and multivariate testing
  • Worked side-by-side with entrepreneurs to improve their incorporation experience
  • With my efforts in cold calling, largely contributed in increased profits by 50% within the first 2 months of the company
  • Directly worked with lawyers and signed partnerships with top law firms 
  • Successfully created product marketing content including websites, testimonials and trade shows
Jul 2011Aug 2012

Regional Sales Trainer

Sprint by CWS
  • Oversaw the operation of 20 retail stores in Northern California
  • Responsible for staffing Northern California management positions and training managers to operate stores according to corporate policies
  • Responsible for training over 50 sales associates within a retail environment and conducted training sessions on a weekly basis
  • Assisted executives in operational and sales activities by handling inbound sales leads and minor auditing of kiosk/inline stores
  • Responsible for hiring, termination, performance, and salary decisions
  • Increased overall Indirect Sales by 155% by managing and training the Sprint sales force
  • Successfully created strategic sales tactics which were adopted by B2C and B2B sales reps and continue to be used to this day
  • Built a track record in sales that resulted in 155% over quota
  • Worked directly with sales force to close deals on sales floor
  • Maintained a 95% customer satisfaction rating, as measured by telephone surveys taken after each sale or account change

Education

2011

Business Administration

Santa Clara University

Additional emphasis on a new field of study: Persuasive Technology