PropTiger Realty Pvt. Ltd (Housing.com & Makaan.com)
Responsible for the following metrics at Housing.com & Makaan.com
- Housing Mobile App : Responsible for improving the conversion rate and the overall user experience of the buyer app. Increased user conversion rate by 62%. Reimagined the consumer app with emphasis on UI/UX backed by extensive user research and experimentation.
- User Profiling & Personalization : Introduced Rental Profiles for Profiling of users. Currently 52% of all users have rental profiles
- Consumer Re-engagement : Established cross channel re-engagement system to increase retention of various user segments. Currently reengages ~41% of all converted users on housing.com
- Search Relevance : Undertook various initiatives to improve the lead delivery and the conversion rates