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Professional experience


Product Manager

PropTiger Realty Pvt. Ltd ( &

Responsible for the following metrics at &

  • Housing Mobile App :  Responsible for improving the conversion rate and the overall user experience of the buyer app. Increased user conversion rate by 62%. Reimagined the consumer app with emphasis  on UI/UX  backed by extensive user research and experimentation.
  • User Profiling & Personalization : Introduced Rental Profiles for Profiling of users. Currently 52% of all users have rental profiles
  • Consumer Re-engagement : Established cross channel re-engagement system to increase retention of various user segments. Currently reengages ~41% of all converted users on
  • Search Relevance : Undertook various initiatives to improve the lead delivery and the conversion rates

Product Manager (Emtex Engineering Pvt Ltd.)

Responsible for products in Supply Chain, Logistics, Pricing and Cataloguing. Product owner of ERPs and their API integration, Warehouse Management system and order management system.

Key Achievements

  • Marketplace Launch: Conceptualized the pivot from buy and sell model to a managed marketplace model.
  • Catalog Management System :Undertook the revamp of the system to improve the process efficiency, data quality and management of 1.5 million SKUs.
  • Seller Panel : Implemented the seller portal to manage seller on boarding, orders, inventory, prices, catalogs and payments. Led integration of various 3rd party tools for process improvements
  • Conceptualized and launched the  Coupon management system aimed at GMV growth. Powers the entire discounting schemes.
  • Pricing & Payments: Introduced tax inclusive pricing which improved payment funnel by 22%. Implemented bulk purchase discounts scheme to increase the average order value. Led integration of various payment gateways and wallets. Implemented advanced pricing and taxation module to determine the selling  price of products.
  • Order Management System & SCM : Developed a procurement planning tool to make the procurement process more effective and issue resolution in a real time manner, an order allocation logic to automatically select the vendors for order fulfillment. Introduced a batch management process to optimize the internal warehouse processes.
  • Courier Engine : Implemented self serve portal for courier partners for managing pickups which led to reduction the shipment TAT by 1 day.  Implemented advanced serviceability check to reduce order cancellations and automatic the LSP selection for order fulfillment. Smart courier selection led to a monthly saving of INR 1.2 million in the courier charges. Courier tracking integrations to improve customer experience and reduce RTOs and RTVs.
  • Taxation Project owner for  GST implementation. Carefully planned and successfully executed the transition of all the software products at IB from VAT regime to GST.

Co-Founder, Product Manager

Hedcet Technologies Pvt Ltd

Co-founded an IT service company. Lead end to end development of various web and mobile applications. Responsibilities included defining product pipelines, preparing PRDs, collaborating with various stakeholders, Algorithms design, testing feedback. Hedcet was incubated at StartUp Village, Kochi. In 2013 HedCET signed an agreement with Clairvolex.Inc and have since developed many IP products assisting various stages of patent prosecution and litigation. Increased client process efficiency by 17% by process automation, which produced annual bottom line savings for clients in the tune of INR 58 million. Major projects at Hedcet -

  • -  Univoe is a skill mapping platform based on established intelligence theories and National Skills Qualifications Framework (NSQF) specifically designed for university students to help them identify their core skill sets and help them improve their hiring possibilities. It aims to replace the traditional and less credible resumes,with a validated and graphical profile helping recruiters understand candidates holistically and students better represent their skills.Patent pending. 
  • Patent Term Adjustment (web application) - Aimed at saving time and increase businesses for law counsels and IP service providers. This tool calculates the PTA value based on a comprehensive rule engine, thereby automating the processes of calculating the PTA and saving ample amount of time. Presently no other tool/product exists in the market which offers a comprehensive solution to PTA calculation.
  • Patent Family Tree Generator (Web Application) A easy-to-use tool that displays patent family visually and provides related data to carry out comprehensive patent analysis



MIT Global Start-up Labs (Formerly MIT AITI) India IIT Bombay Summer 2013

StartUp Accelerator Program

A 6 week intensive startup accelerator program conducted by Massachusetts Institute of Technology (MIT) and sponsored by Google.

Won Second position in the Demo day for the mobile App - Metromeet a location-sharing app to coordinate hassle-free meetups


B.Tech.–Industrial Engineering

College of Engineering, Trivandrum

Jawahar Navodaya Vidyalaya, Pathanamthitta

Honors & Awards


Special Recognition for Outstanding Performance


MIT Global Start-up Labs

Runnerup for the MIT Global Start-up Labs second edition for the project Metromeet


Product Conceptualization, Product Strategy, Mobile Apps, User Experience, User Engagement, A/B testing, User Research, Retention & Retargeting, Data Analytics, Product Management, Cross Functional Teaming


Data Analysis : Excel, SQL , Google Analytics , Amplitude, Mouseflow - Data visualization : Prototyping & Design:  Pencil,, Lucidchart Project Management :  JIRA, Trello

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