PropTiger Realty Pvt. Ltd (Housing.com & Makaan.com)
Responsible for the following metrics at Housing.com & Makaan.com
- Search Relevance - Implemented multilocality search & other enhancements on makaan.com - multi locality search constitute 28% of all searches on makaan
- Personalization products - Introduced Rental Profiles for Profiling of users. Currently 46% of all users have rental profiles.
- Lead Conversion Rate - Undertook conversion improvement experiments on both housing and makaan
- Drip marketing - Reengages ~30% of all users on housing.com & makaan.com