Christian Dior & Christian Louboutin Boutiques,
Visual merchandisers working at higher levels can be based within head office teams, with regional teams, or at larger or flagship stores.
In general, activities may include some or all of the following:
- liaising with teams such as buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts;
- conducting research on current and future trends in design and lifestyle, and associated target market features;
- meeting with business, sales managers and retail managers to discuss sales strategies;
- identifying and sourcing props, fabrics, hardware and lighting;
- maintaining a budget and negotiating with suppliers of visual materials;
- working with architectural features of stores to maximize the available space;
- using artistic skills or computer-aided design (CAD) packages, such as Auto-CAD, Mock-shop or Adobe Creative, to create visuals and plans;
- creating visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage - usually applies to those based in a head office;
- visiting branches to coach in-store visual merchandising or sales teams to interpret the guidelines and training them in the execution of the visual concept;
- assembling or dismantling visual displays in windows or in-store;
- carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concepts;
- leading and motivating teams to complete displays to tight deadlines;
- seeking feedback from colleagues and customers on the visual impact of displays and implementing changes.