Accounts: Miller Genuine Draft, Honda, St. Stefanus
Miller Genuine Draft
Responsible for the digital amplification of the brand across multiple platforms. Instrumental in the setting, implementation and evolution of digital strategy for long-term brand awareness and short-term campaign activation.
Management of all content planning and creation, social channel development, online brand partnerships and artist liaison. Led the digital activation of Miller SoundClash through pre, live and post amplification of the international brand competition and event.
The central contact point and organisational force for Miller's digital market teams spanning 25 countries.
Led the international launch of 15 motorcycle models over 12 months through the planning, generation and delivery of filmic, photographic and digital assets.
Managed location planning, scouting and recceing, director and production team allocation, rider and model sourcing, wardrobe and fitting, plus shoot logistics and a budget of over £2M.
Organisational lead for multi-agency teams, cross-agency timing plans and asset release.
The account lead, responsible for all on and offline brand activities including film production, guerrilla activity, website and digital channel management, and packaging innovation.
Supervised the launch of three market-wide campaigns covering key influencer events, in-store sampling, interactive video generation, media planning, website build, targeted digital promotion, campaign KPI setting and performance measurement.
Governance of the account strategic and financial health, management of a £500K budget and leading a team of seven.
Disciplines and Expertise Acquired:
- Strategy setting and brand project planning
- Fully integrated campaign ownership
- Brand partnership and production management
- Exceptional client service delivery
- Advanced financial planning
- Creative/account team management and personnel development