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Abbi Gutsell

Motivated and meticulous Account Director with experience across through the line marketing disciplines and digital media, driven by responsibility, innovation and pace to achieve optimum results for my brands.

work history

Southpaw

Apr 2013Present

Account Director

Accounts: Miller Genuine Draft, Honda, St. Stefanus 

Miller Genuine Draft
Responsible for the digital amplification of the brand across multiple platforms. Instrumental in the setting, implementation and evolution of digital strategy for long-term brand awareness and short-term campaign activation.
Management of all content planning and creation, social channel development, online brand partnerships and artist liaison. Led the digital activation of Miller SoundClash through pre, live and post amplification of the international brand competition and event.
The central contact point and organisational force for Miller's digital market teams spanning 25 countries.

Honda
Led the international launch of 15 motorcycle models over 12 months through the planning, generation and delivery of filmic, photographic and digital assets.
Managed location planning, scouting and recceing, director and production team allocation, rider and model sourcing, wardrobe and fitting, plus shoot logistics and a budget of over £2M.
Organisational lead for multi-agency teams, cross-agency timing plans and asset release.

St. Stefanus
The account lead, responsible for all on and offline brand activities including film production, guerrilla activity, website and digital channel management, and packaging innovation.
Supervised the launch of three market-wide campaigns covering key influencer events, in-store sampling, interactive video generation, media planning, website build, targeted digital promotion, campaign KPI setting and performance measurement.
Governance of the account strategic and financial health, management of a £500K budget and leading a team of seven.

Disciplines and Expertise Acquired: 

  • Strategy setting and brand project planning
  • Fully integrated campaign ownership
  • Brand partnership and production management
  • Exceptional client service delivery
  • Advanced financial planning
  • Creative/account team management and personnel development

Zest

Apr 2010Apr 2013

Account Manager

Accounts: Kent County Council, South East Fertility Clinic, Bang & Olufsen, PricewaterhouseCoopers, The Historic Dockyard, Sothys 

South East Fertility Clinic
The event management lead in the planning and execution of a series of internal training and external anniversary events. Managed attendance, logistics, on-site organisation and amplification of each event following our successful re-brand of the Clinic.

Kent County Council
Planned and delivered the integrated activities for over ten council road safety campaigns, raising awareness of drink-driving, teenage peer pressure, road conditions, etc. Managed launch event logistics and PR followed by varied activation activities including out-of-home, experiential, film production and digital promotion.

 

Disciplines and Expertise Acquired: 

  • Timing plan management
  • Event organisation and logistics
  • Campaign planning and project management
  • Brief writing and creative thinking
  • Invoicing, financial forecasting and maximising cash flow
  • Tender process and pitch presentations

Education

University of Kent

Oct 2005Jun 2008

2.1 Sociology and Criminology BSc (Hons)

Oakwood Park Grammar School

Sep 2002Jun 2004

A-Level

Sociology (A), Psychology (C), Sports Studies (C), General Studies (C)

Invicta Grammar School

Sep 1997Jul 2002

GCSE

Various subjects, 11 A* - B Grades

me

Areas of expertise...

Integrated account management. 
Activation planning and amplification. 
Digital strategy. 

Areas of passion...

Music based activations.
Event organisation.
Digital media. 

I love...

Being at my second homes (The Stoop & Twickenham), even in the bitter cold, all for my obsession with rugby.
Raving to the best house music going.
Pushing myself beyond my limit each morning at the gym.
Lying in the sun. Anywhere. But preferably my favourite Fijian island.

 

References

Available on request. 

Contact