As a digital and social media marketer, I'm passionate and eager to constantly learn and infuse new ideas and concepts to overcome a challenge.
I am a cooking and sports enthusiast, with a passion for rock climbing and circuit training. When away from the office environment, I enjoy music festivals and participating in self improvement courses in DIY and recently I've attended public speaking and NLP courses.
Apr 2006 - Present
Winner of a Digital Music Award in 2007 for the Best Digital Campaign for Funeral For A Friend.
Winner of a Digital Music Award in 2008 for the Best Urban Campaign for Wiley.
Winner of a Digital Music Award in 2008 for the Best Electronic Artist for Hadouken.
Main responsibilities involved as part of the digital marketing team, are as follows Overseeing as well as planning and delivering digital campaigns for Atlantic Record's artists.Liaising with third party suppliers and implementing specific interactive marketing initiatives which are tracked and monitored.
Coordinating customer relationship management processes, in conjunction with social networking sites such as Facebook, Myspace and Twitter to ensure a cohesive direct to consumer message as well as engagement.
Monitoring and managing the digital support team to ensure all artist's web properties from their website to fan base mailers are updated and maintained.
Working closely with major media partners, such as Myspace, Habbo Hotel and Bebo to devise key promotions to compliment an artists campaign. Ensuring all online and offline opportunities have been utilized to maximize their potential.
Project manage all the artist website builds working closely with the website design agency and artists management. Monitoring the implementation of the site brief and all current social media tools have been incorporated.Work with the CRM team to ensure CRM is sewn into all artist campaigns throughout the release cycle, as well as working with the SEO team to ensure continuity and relevane across SEO and SEM.
Generating weekly reports and analysis from web analytics tools such as Google analytics and Omniture dashboard reports. Monitoring an array of patterns and trends, to assist the marketing managers especially when planning and buying media as well as the sales team.
Working alongside my international and european counterparts, to ensure the smooth roll out of campaigns to maximize any promotions originated from an artist's home territory.Providing localised specialist content, as well as managing global album pre-stream listening initiatives.
Devised the launch initiative for Paolo Nutini's debut album, through an array of regional web casts which achieved 1500 viewers at its peak in 2006.
I secured three Atlantic Records artists to feature in a major online competition in conjunction with the largest virtual world for teenagers Habbo Hotel, which involved all acts competing against each other to see who was the most popular across the website.
In 2008 I secured the only UK filmed interview with US rapper T.I, this consisted of Myspace UK travelling to LA to film the rappers secret gig and interviewing him as well as unparelled promotion across the site leading prior to and after the event.
Jun 2003 - Apr 2006
Online press officer
Developing and managing, high and low tier online press campaigns for artists including The Libertines, Fatboy Slim, Armand Van Helden and The Strokes.
Managing and chaparoning artists, during press conferences and media runs.
Negotiating large scale promotional campaigns with key online partners, including Yahoo and NME.com. Incorporating a magnitude of touch points from news stories, data-capture and newsletter inclusion.
Actively seek innovative solutions to compliment traditional marketing plans
Scheduling full promotional junkets, for both domestic and International artists. Co-ordinating filmed and face to face interviews, as well as phone interviews.
Incorporating guerrilla / buzz marketing techniques to create grass roots buzz, especially on campaigns for developing acts.