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About Aaron

Aaron Ragan-Fore, MS is an award-winning content strategist, brand manager, and writer-editor.

A well-rounded communications professional, Aaron served as creative director for the University of Oregon's "Call Me a Duck" viral video campaign with nearly 900,000 views, and provides leadership in marketing, print publications, digital communications, social media, public relations, and media relations.

Within the first months in his position with the UO School of Music and Dance, Aaron overhauled the school’s website with all-new content, photography, design, and back-end content management system; and rebranded the school’s suite of print materials, including two magazines and a quarterly events calendar.

Work History

Director of Communications

  • Seasoned Creative Strategist, Creative Director, and Copywriter specializing in compelling, cross-platform, action-inspiring communications
  • Overall responsibility for school’s marketing, public relations, media relations, print publications, website, and social media
  • Collaboration with development staff increased campaign giving from less than $500,000 to over $2M in less than two years
  • Editor and Creative Director for print and digital editions of Ledger Lines alumni-donor magazine
  • Leadership in rebranding and redesigning school communications, including alumni-donor magazine, calendar of events, and concert publicity
  • Complete redesign and re-launch of school website; content strategy and management for new back-end system
  • Creation and leadership of joint faculty-staff Brand Committee
  • Media liaison for newspaper, television, radio, and blogs
  • Management of one staff member and multiple varied contractors

Senior Editor for Digital and Print Communications, 2010-11 | Web Communications Editor, 2008-10

  • Strategic communications planning for digital recruiting via web and social media
  • Content strategy and management for UO Admissions website
  • Lyricist and Creative Director/Producer, “Call Me a Duck” recruiting video
  • Producer, UO Virtual Tour interactive online recruiting tool
  • Marketing of recruiting events for targeted geomarket and specialty audiences (top scholars, diversity, international)
  • Responsible for site accessibility compliance, construction of Spanish-language sub-site
  • Writing and editorial coordination for digital and print materials
  • Management of two staff members and multiple varied contractors

Travel and Events Coordinator / Contributing Editor

  • Logistics for domestic and international recruiting events and counseling staff travel
  • Editorial support and writer for publications campaign

Additional Experience


Freelance Writer and Editor

  • Experienced writer specializing in the arts, pop culture, travel, and education; published in local, regional, and national venues
  • Publisher, Eugene Magazine, 2008-09 (part-time appointment)
  • Video interviewer, on-site at five annual conferences, International Society for Technology in Education (ISTE)
  • Essayist for the book The Who, the What and the When, 2014, Chronicle Books
  • Author of fictional articles for Daily Planet newspaper props, Man of Steel feature film
  • Additional publications: Alaska Airlines Magazine; Oregon Quarterly; Eugene Magazine; Eugene Weekly; The Register-Guard of Eugene, OR; Visual Communication Quarterly; Etude: The Journal of Literary Nonfiction; Tiki Magazine; and University of Washington Business magazine


University of Oregon


Master of Science

Journalism/Literary Nonfiction

Northwestern University


Bachelor of Science

School of Communications

Honors and Awards

Oregon Literary Fellowship


Oregon Literary Fellow

Award for a nonfiction account of a paranormal investigation in the New Orleans French Quarter. The essay appeared in Etude: The Journal of Literary Nonfiction, and formed the nucleus of my thesis work for my master's degree program.

Society of Professional Journalists


Education Reporting Award

Second-place award from the SPJ's Greater Oregon and Southwest Washington Chapter for an article appearing in Eugene Weekly covering University of Oregon educators who teach and play in the Second Life virtual reality.