Aaron Ly

Aaron Ly


An innovative communications professional with over nine years experience in strategic communications and marketing. Able to communicate complex messages to engage a wide range of audiences using the most effective tools. Enjoys working individually and as a team member. Specific accomplishments include:

▪ Relationship Management ▪ Corporate Affairs and Governance ▪ Project Management Experience ▪ Effective Engagement Skills ▪ Event Management ▪ Public and Private Sector Experience ▪ Creative Problem Solving


Intermediate level position focused in the Communications field where I can apply my extensive communications and marketing skills gained from working in multiple sectors while continuing to foster professional and personal growth.

Work History

Work History
Apr 2010 - Present

Corporate Affairs & Communications Coordinator (Contract)

Toronto Central Local Health Integration Network (LHIN)

Working with Senior Director, providing corporate affairs support to Toronto Central LHIN’s Board Chair, Members of the Board, and Chief Executive Officer. Direct involvement in corporate change management, government relations, Board governance, and communications with stakeholders in the health care sector.* Participating in corporate strategy sessions with the Board and Senior Management to develop key indicators for TC LHIN* Liaised with 14 local Members of Provincial Parliament and their respective Queen’s Park and Constituency Office staff to ensure effective communications between the Toronto Central LHIN and MPPs* Managing communications with all Board Members in matters relating to Board Governance, Board Committee compositions, and ongoing Chairperson and Director roles* Writing and editing Briefing Notes, meeting minutes, and correspondence for Board Members and public consumption* Executed critical role in TC LHIN’s Emergency Operations Centre throughout the G20 weekend by pushing real-time information to audience of over 85 sectoral, clinical, and front line leads and contacts; updating websites to ensure all stakeholder organizations are able to effectively adjust  their capacity planning and resources

Sep 2009 - Apr 2010

Co-Chair, Media Relations & Communications (Volunteer Position)

Canadian Public Relations Society

Co-Chair, Media & Web Communications (September 2009 – April 2010)* Managed Marketing & Web Communications program to increase media and industry awareness of organization’s annual awards gala and Toronto chapter of CPRS* Authored published article in organization’s quarterly newsletter to solicit awards participation* Incorporated social media to garner awareness and attendance for event. Created LinkedIn group that has attracted over 300 active members, and conducted six interviews posted on YouTube with over 200 views

Jan 2010 - Apr 2010

Project Assistant (Contract)


Assisting Senior Project Manager with implementation and execution of corporate rebranding of client’s soft assets, hard assets, and signage. Reconciliation of $2.5 million project cost budget.

Dec 2009 - Dec 2009

Consultant, Investor Outreach (Contract)

Fleishman-Hillard Canada

Executing proactive outreach to institutional investors to gauge perception of corporate client. Exceeded targeted number of participants and collated feedback for review and presentation.

Jul 2008 - Dec 2008

Associate Account Executive

The Equicom Group

Working with Vice President, Life Sciences, assumed co-lead consultant role providing advisory services to external clients on their communications activities. Conducted extensive research, analysis, and provided guidance on best practices in communications.* Wrote and developed annual strategic communications plan for a $7.5 million market value client* Actively participated in corporate objective meetings and designing effective marketing materials for clients* Composed external communications materials utilizing diverse channels, including web site content, press releases, corporate scripting, company Fact Sheets, brochures, and power-point presentations.

Mar 2007 - Jul 2008

Senior Account Coordinator

The Equicom Group

Provided communications, logistics support and guidance for over 20 clients within two distinct working groups (Mining & Resources and Special Situations).* Authored corporate manual on Board Report Presentation and created template summarizing client’s performance expectations. These two innovations have been implemented company-wide.* Trained and mentored junior Account Coordinators, new Associate Account Executives, and senior colleagues in matters relating to board reports, investment analyses, and  regulatory requirements

Mar 2005 - Nov 2006

Investor Relations Coordinator

Sherritt International

Investor Relations Coordinator (March 2005 – November 2006)Working on a two-member team, handled all aspects of Sherritt’s Investor Relations & Corporate Affairs activities including Government Relations and Corporate Donations. * Forecasted and monitored annual department budget of $2.5 million. Re-negotiated contracts with external suppliers and reduced fixed departmental expenses by $15K in 2005 and $5K in 2006 * Managed company’s web sites, including design, navigation, layout, and content to ensure accurate and up-to-date information to communicate company’s operations* Oversaw relations with all corporate suppliers/vendors, government consultants, philanthropic recipients, and other stakeholders to increase positive return on corporate reputation and image

Feb 2003 - Mar 2005

Investor Relations Coordinator

Manulife Financial Corporation

Responsible for managing Investor Relations activities and Shareholder Services correspondences. * Directed logistics for all communications events ensuring flawless execution and alignment with company’s reputation* Supervised cross-functional teams, supplier and vendor relations, and Management requirements while adhering to event budgets and timelines* Assisted with communications projects during the integration of the successful corporate merger with John Hancock Financial

Apr 2001 - Feb 2003

Settlements Officer

Manulife Financial Corporation

Held multiple roles including Settlements Officer, Securities Lending Officer, and Reconciliation Specialist in a fast-paced, results-driven environment managing timely communications within tight deadlines.

Dec 1999 - Apr 2001

Client Account Representative

Manulife Financial Corporation

Administered pension plans for over 60 companies in U.S. Group Pensions Division, managing relations with clients and external parties to ensure adherence with regulatory allowances and reporting requirements.


Feb 2009 - Aug 2009

Publicity & Public Relations

University of Toronto

Completed Publicity & Public Relations Certificate Program

2007 - 2008


Enrolled in French classes to upgrade language skills

2000 - 2001

Canadian Securities Course (CSC)

Canadian Securities Institute

Successfully earned Canadian Securities Designation

Sep 1996 - Dec 1999

International Business (Co-op)

Centennial College

Completed International Business (Co-Op) diploma


2001 - Present

Canadian Securities Course

Canadian Securities Institute
Aug 2009 - Aug 2009

Publicity & Public Relations

University of Toronto