Brought on-board at venture backed e-commerce startup for social media marketing and strategy project, promoted after 60 days to manage the launch of a high profile marketing initiative.
- Managed initial promotional campaign focused on universities, including development and launch of scalable brand ambassador program
- Planned and launched experiential market events which exceeded customer conversion projections by 40%
- Management of both creative and tactical marketing agencies, under budget and ahead of schedule
- Creation of new process flows for promotional events to maximize customer engagement and conversion
- Developed social media and blogger outreach program in parallel with new SEO/SEM programs