Aaron Brunello

ACTIVITIES, ASSOCIATIONS and AWARDS

¨American Marketing Association – Chicago Chapter

¨Boy Scouts of America

¨Drake Chicago Advisory Board

¨Drake Alumni Association

¨Board of Chapter Advisors, Phi Gamma Delta – Drake University

¨Awarded Nielsen Client Service Excellence Award 2005

¨Awarded Rookie of the Year – Nielsen Strategy & Business Planning 2007

¨Achieved Eagle Scout

Summary

Highly motivated and goal-oriented marketing professional with experience working in both a team and individual environment.Innovative thinker with strong analytical skills, and the ability to initiate, maintain and build ongoing relationships with key executives and accounts.A persuasive communicator and confident facilitator, able to speak marketing, market research, sales and technology.

Work History

Work History
Jan 2007 - Present

Associate Client Manager – Strategy & Business Planning

The Nielsen Company
Managed the daily operations of the Value Measurement Objective (VMO) initiative by consulting and supporting the North America, Latin America and Asia-Pacific client service teams.The VMO program is an ongoing client satisfaction program designed to capture the Voice of the Customer, measure ROI, and increase client satisfaction and loyalty.

¨Conducted global program launches for multiple clients as key metric built into ongoing contracts.

¨Created 2-3 year strategic vision to expand and enhance the program’s impact based on feedback received from client teams and interactions with clients.

¨Product owner of the VMO application and global database administrator.Worked with portal design team to develop product enhancements, working within a strict financial and developer-hour budget.

¨Provided continuous analysis on the Voice of the Customer, put structure to unstructured textual data; incorporated multiple data sources for Senior Management, and provided client specific analysis for Business Development and Top-Top meetings.

¨Streamlined scorecard process reducing production by 100 hours per month; increasing usability and usage.

¨Built multiple SharePoint sites to provide knowledge management, social networking and a collaboration space for information and ideas to be utilized by all Nielsen associates.Identified scope, structure and created a high-impact model with a scaleable design.

¨Collaborated with Nielsen Learning University to create interactive online tutorials for the VMO Process (VMO 101) and developed VMO 201: Advanced Fundamentals training program, designed to empower the managers to overcome the challenges of process, share successes and key findings.

Sep 2004 - Jan 2007

New Business Acccount Associate

http://www.nielsen.com

Built and maintained strong working relationships with new and existing clients in order to increase services and spend at Nielsen.Provided complete account management from consulting to determine needs through product delivery and client analysis.

¨Contributed to the revenue growth by developing and managing a book of business valued at $1.5MM annually; contributed to the growth of the business by 26% in 2005 and an 8% versus year ago 2006.

¨Consulted directly with clients and prospects to identify business issues and provide appropriate solutions.Delivered additional customization of syndicated data in order to better meet client needs.

¨Trained and assisted client’s market research, sales, and marketing teams to navigate and analyze syndicated data for decision-making, marketplace innovation, and category management.

¨Developed strategy and executed tactical plans for prospecting events and campaigns targeted to multiple audiences.

oRepresented Nielsen at industry trade show events (FMI, NACDS, IDDB, NACS & ECRM) for the purpose of prospecting new clients and further strengthening existing relationships

¨Implemented CRM Tool (ACT!) which drove increased productivity and better client relationships.

Mar 2003 - Sep 2004

Marketing Specialist

http://www.nexusdistribution.com

¨Managed lead generation and business development process; distillation of suspects to prospects; responsible for the creation of sales and marketing materials (i.e. case studies, presentations, and mailings).

¨Developed and managed the advertising strategy from a business, sales and technical perspective; convinced ownership to upgrade website; managed RFP process and selection of design firm.

¨Created Google AdWords campaigns to establish online presence and drive web traffic utilizing search engine pay-per-click advertising.

Skills

Skills

Technical Skills

Proficient: Microsoft Office (Word, Excel, PowerPoint); SharePoint 2003 & 2007 Working Knowledge: SPSS Text Analysis (STAfS); SAS; Cognos; Tableau Software; Tibco Spotfire; Microsoft Access Nielsen Specific Solutions: Nielsen Answers®, NITRO, Homescan, Spectra, CASE, StoreView and Target Track    

Education

Education
Aug 1998 - May 2002

B.S.B.A.

Drake University

Bachelor of Science in Business Administration with a major in Marketing with extensive coursework in History and Advertising