Work History

Work History
Feb 2010 - Jan 2015

CPA-manager, PR-manager

CPA Chitrchatr.ru, chitrchatr.ru, braggart.ua, intellectus-studio.com, singulos.com, hollandmanagement.org, etc
  • SEO, SMO, traffic research automation;
  • UI recomendations, sites structures development
  • Generating traffic and leads for clients through search engines, email and social media platforms. Client base include different verticals like Real Estate, Automotive, Travels, Insurance, and furniture, Packaging, mortgage, Finance;
  • Monitor, track, and report on paid search metrics, including trend analysis;
  • Provide support for search engine optimization recommendations;
  • Interact with copywriter and web service manager to optimize copy and landing  pages for Search Engine Marketing;
  • Provide ad-hoc support for the Search Engine Marketing team including;
  • Research and analyze competitor advertising  links;
  • Analysis of SEO programs and monthly recommendations;
  • Management of Linking Campaigns;
  • Management of Blog Marketing programs;
  • Back link strategy and implementation;
  • Stay up to date on the latest industry developments.
Mar 2008 - Jan 2010

SEO (SMO)-manager freelance

  • Keywords research and short listing of keywords using various toolsSubmissions to directories and blogs, articles and Search engines;
  • Updating to Team leader about the submissions;
  • Link building using various techniques;
  • Working with the service development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date;
  • Managing social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.;
  • Managing presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed and also working on client sites;
  • Acting an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate including comments;
  • Expertise with Google Analytics, Statcounter analytics, SEO Tools such as back link tracking tool, keyword analysis tool (Google Adwords, Keyword Discovery and Wordtracker), keyword density check tool, Link popularity check tool, SERP keyword tool.
Jan 2005 - Feb 2008

Junior SEO-manager

Domosti.ru
  • Served as a creative copywriter for – Sales pitches, presentations, brochures, web promotion and marketing materials;
  • · Perform SEO Architecture activities including complete site audits and analysis on small and large scale websites;
  • Job description includes website source code analysis, keyword Analysis, research and recommendation, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion, architecture analysis including server related issues;
  • SEO advisor on custom site development, Ecommerce and open source development includes wordpress, drupal and so, SEO reports on campaign deliverables on ranking, traffic and recommendation, increasing the client’s visibility and sales conversion.
Jan 2003 - 2005

PR-manager

Artel group
  • PR management, product promotion. Project management. Built the company brand by defining and executing PR effort – Developed ways in which the public image of the firm could be improved to generate more business opportunities.
  • Planned and organized firm’s proactive presence in several communication channels, including – Traditional media channels, online, social media, business/commercial events, conferences and industry meetings.
Jan 2000 - Jan 2002

Administrator

Water co indst. 

Local network Administration. W2000 setup, maintain up to 40 working places. 

Skills

Skills

SEO Skills:

  •  Site Analysis/Audit: Complete technical report of the website. The report includes on-page and off-page factors of the website, Site Optimization Audits.
  •  Keyword research: Expert in using Google ad words keyword tool, word tracker tool and cute rank
  • On-page optimization: Creating Titles, Keywords, Descriptions, Header tags and Alt tags as per major search engine guide lines, HTML validation as per w3.org standards including Dynamic page optimization
  • Content Analysis: Reviewing the content, special focus on checking for keyword density, keyword prominence and proximity.
  • Internal Linking: Expert in linking within the website effectively as per search engine guidelines.
  • Technical Elements: Creating Robots.txt files, Cross check for Mirror sites, Cross check for Duplicate content, Bad Neighborhood checking, Domain history, Page redirection suggestions, RSS feeds creation and updating, XML and HTML Sitemap creations and HTML Editing and Updating.
  •  Web site traffic Analysis: Analyze the website for traffic and keywords data includes, bounce rate, top landing pages, exit pages, etc.using Google Analytics
  • Blog: Familiar with blogger.com and word press. Blog integration and customization
  • Article and Press releases: Submitting the articles and Press releases to respective directories.
  • Ranking reports: Can create custom ranking reports as required by Client
  •  Directory / Search engine submissions: Suggestions for implementing the same.

SMO Skills:

  • Participating and submitting links in Forums, Social Communities, Bookmarking and Blogs (Blog Commenting);
  • Account management;
  • Tips&tricks facebook, VK

SME Skills:

  •  Account Setup: setup up the ppc campaign to easily track the results.
  •  Keyword Research: Using the product names as the keywords and also using keyword research tools to generate more theme related keywords
  • Keyword Analysis: Conducting keyword analyses at regular basis for identifying the cost taking keywords to prevent unnecessary spend.
  • Ad Copy Analysis: Identifying working keyword phrases that are used in the ad copies by implementing those can improve account performance further

Additional

  • Black seo, dorways, sattelites, human emulation process emplementation;
  • UX design principles, concepts, paradigms and practices