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Work experience

Sep 2007Jun 2015

Company Director


I decided after a long time working for others I had enough experience and product knowledge to set up on my own. Initially we only offered pay per click through Google Adwords & Overture (as this was the area I knew best). I became a “Google Qualified Professional” which gave new customers the confidence in our abilities. That side of the business grow rapidly; within 6 months we had employed a team of 11 advisors and 2 website developers & 2 Accounts personnel. We then extended our products and offered SEO (onsite) and link building. Within 3 months we had to recruit an additional 2 developers with excellent knowledge in SEO and the strategic plans, who were up to date with the latest algorism changes.

My daily activities including, setting out targets, monitoring phone calls, daily meetings with the sales floor & the SEO team, employee performance, disciplinary, day to day management of the AdWords accounts, monitoring the SERP along with leading by example on the sales floor. I regularly took over the reps calls and closed the deals down for them. (I still thrill on the challenge). I soon learnt that was the quickest way to earn the respect of the sales floor.

Sep 2002Sep 2007

Accout Manager

Reach Global

A director of Reach Global asked me to join there sales team I had the option to work on their PPC (pay per click) or banner advertising through Lycos and Excite. They allowed me to cross sell between all the products.

I really enjoyed this new challenge and quickly became the top sales executives in the company, within 18 months I generated the company an additional turnover of £447,000 P/A. I was offered numerous promotions within the company but I always declined, as I loved the current role I was in at the time. My duties involved liaising with the customer, managing the overall performances, client retention, ROI, analytical reporting.

Jan 2000Sep 2002

Sales Manager

Jini Group

In Jan 2000. I was approached by one of old directors of Commercial Networks. I was asked to get involved with their new venture “Jini” the company had secured the selling rights to a Microsoft product called “Keywords” this product was to replace the use of domain names by allowing users to enter a keyword into the address bar that could be linked to a website.

My role was to manage the sales floor and oversee the recruiting and sales processes. The company grew very quickly and within 6 months had 100 staff.

My role soon changed when Microsoft cancelled the service due to poor uptake on a global basis (Jini was responsible for 80% of all sales of the product). Our technical team and board of directors created their own version of this called Jini Keywords. I then had manage two different departments customer retentions (transferring the clients who purchased the Microsoft keywords product on to our very own platform) along with a new business team.

Sep 1997Jan 2000

Sales Manager

Commercial Networks Ltd

I started off as a telesales executive, my duties were purely cold call business offering website URL's and website packages, starting from £99.00 - £1,500.00. Within a 6 month period I was promoted to a team leader where I was responsible for not only my own targets but to help my team of 8 reach their own targets. Commercial Networks at that point had 9 teams of 8 on the sales floor. My team always exceeded and held the number one spot consistently. By March 1998 I was promoted to the Floor Manager my duties then increased as I was responsible for the entire sales floor figures, disciplinary, leads, motivation, incentives, support along with protecting the brand of the business.


Sep 1993Sep 1998


St Augustnes RC High School

5 GCSE'S (C)