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Professional Approach

Listen. Strategize. Create. Communicate with Impact. 


Sep 2014Jun 2015

Graduate Diploma in Public Relations and Communications Management

McGill University

This degree strengthened my ability to communicate with a variety of stakeholders. It also helped me develop valuable strategic communication skills such as creation, implementation and evaluation. Specific areas of study include: social media marketing, media relations, public policy, project management as well as corporate and internal communications.

Sep 2009May 2013

B.A. in English & French

Acadia University

This degree helped me develop necessary skills in language structure and creativity. By studying literature in Canada's two official languages, I also gained valuable writing and verbal reasoning skills. 

Work History

June 2016July 2016

Administration Assistant 

Fuji Xerox 
  • My most recent job was with Fuji Xerox helping with the organization of the senate ballets through the AEC. 
  • My duties included: interpreting, sorting, organizing and entering ballets, as well as managing scrutineer expectations. 
Nov 2015May 2016

Sales Representative/Team Leader  

  • I worked in a B2B marketing position selling Moneris products and services in Toronto and nationwide.
  • Some duties included: hiring sales associates, approaching small to medium size businesses, assessing merchant processing statements, and qualifying owners for our promotions and systems. 
Jul 2015Oct 2015

Sales Advisor 

Kangaroo Rewards 
  • For this start-up company, I approached and sold digital loyalty programs to local Montreal businesses.
  • I was responsible for emailing, making phone calls, turf prospecting and customer retention.
  • Additional duties outside of sales included: preparing power point tutorials, creating evaluation tools, and writing email templates as well as monthly newsletters for merchants.   
Sep 2014Jun 2015

PR Internship 

Literacy Quebec 
  • On a part-time basis, I was involved in strategic communications planning for this Montreal non-profit organization.
  • My role was to coordinate and create awareness and fundraising projects for English literacy in Quebec.  
  • Some projects included: website and social media management, public relations workshops for subsidiaries, CSR campaign development as well as implementation.
Sep 2014May 2015

Communications Internship

IABC Montreal 
  • On a part-time basis, I organized and edited student proposals and presentations for student volunteer recruitment.
  • I became the first IABC student intern to work with other branches through correspondence by contributing to website editing.
  • I also assisted in the organization of a social networking event that connected graduate students and local communication professionals.
Jul 2013Aug 2014

Floor Manager/Server 

Joey Mayfield: Bar & Grill 
  • During my gap year, I served and was later promoted to manager within my first two months of work.
  • In this management position, I ran floor operations, boosted sales, coached partners and interacted with guests. I also prepared inventory and reports.
Sep 2012May 2013

Fundraising & Recruitment Chair Member 

Acadia Global Brigades
  • For two springs during my undergrad, I went to rural Honduras to assist in medical, dental and public health projects.
  • Before our trips, I organized fundraising initiatives and events. I also ran the professional recruitment team by sending proposals and encouraging fellow volunteers to get doctors on board. 
Apr 2011May 2012

Promoter & Ambassador 

Maverick communications 
  • During my undergrad, I worked in the springs and summers for a communications agency doing promotions for two of their clients: Molson and Atlantic Lottery.
  • With Molson, I sold and gave samples to stakeholders while promoting and informing them about the product. 
  • As an ambassador for Atlantic Lottery, I travelled across Atlantic Canada to major cities to promote awareness about the company and their offerings.


  • Kayelene Snowden. CHIEF FINANCIAL OFFICER ACTTAB. 61 408 284 681