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Google Analytics and Google Tag Manager Certified with 3+ years of experience in leading Web Analytics practices and mentoring a team of Analytics executives to deliver Web Analytics services to clients. 

Professional Experience

Mar 2013Present

Manager- Web Analytics


* Setup Google Tag Manager (GTM) in all of our clients website to add or update website tags easily without bugging the IT folks.

* Tracked - Quick Contact Form Submission, PDF/Whitepapers Downloads,  News Letter Subscription, Outbound Link Clicks, Scroll Tracking and Livserv chat.

* Bounce rate and Load Time Optimization.

Jul 2012Mar 2013

Web Analytics Consultant

* Setup Web Analytics Dashboard (Custom Report) to measure the performance of SEO, Paid Search, Display Ads, Email, Affiliates, Social and Landing Page Performance

* Executed overall Web Analytics Tag Implementation and Audit

* Implemented Daily, Weekly and Monthly Reporting of campaign and eCommerce KPIs

* Created Advanced Segments to get Store specific Traffic, Transaction and Conversion Rate

* Increased the conversion rate of visitors who performed internal site search by reporting implementing internal site search tracking and regularly reporting issues with internal search (% search exit, Time spent after search etc.). Also implemented 'Zero Search Results hack' to clearly identify keywords that generated no results

* Created separate GA profiles to filter different types of traffic (organic, direct, referral) to better analysis the behavior of different sources

* Implemented 'Enhanced Linked Attribution' to track usage of buttons and various javascript links - that was not being correctly reported by default GA In-Page analytics report



Post Graduate

International School of Management Excellence


Babu Banarasi Das National Institute of Technology and Management


Jun 2015Present

Google Tag Manager

Dec 2014Jun 2016

Google Analytics Individual Qualification


Web Skills

  • Analytics Tools:
      • Google Analytics
      • SkyGlue
      • Google Tag Manager
  • CMS:
      • WordPress
      • Magento


  • Leadership: Authored SEO/Web Analytics team recruitment, training to the SEO/Web Analytics team members and regular performance review of SEO/Web Analytics team members.
  • Project Co-ordination: An active participant in all projects and held a major responsibility of bringing the team together which includes the SEO team/Web Analytics, design and development team to achieve  results.