Google Analytics and Google Tag Manager Certified with 3+ years of experience in leading Web Analytics practices and mentoring a team of Analytics executives to deliver Web Analytics services to clients. 

Professional Experience

Work experience
Mar 2013 - Present

Manager- Web Analytics


* Setup Google Tag Manager (GTM) in all of our clients website to add or update website tags easily without bugging the IT folks.

* Tracked - Quick Contact Form Submission, PDF/Whitepapers Downloads,  News Letter Subscription, Outbound Link Clicks, Scroll Tracking and Livserv chat.

* Bounce rate and Load Time Optimization.

Jul 2012 - Mar 2013

Web Analytics Consultant

* Setup Web Analytics Dashboard (Custom Report) to measure the performance of SEO, Paid Search, Display Ads, Email, Affiliates, Social and Landing Page Performance

* Executed overall Web Analytics Tag Implementation and Audit

* Implemented Daily, Weekly and Monthly Reporting of campaign and eCommerce KPIs

* Created Advanced Segments to get Store specific Traffic, Transaction and Conversion Rate

* Increased the conversion rate of visitors who performed internal site search by reporting implementing internal site search tracking and regularly reporting issues with internal search (% search exit, Time spent after search etc.). Also implemented 'Zero Search Results hack' to clearly identify keywords that generated no results

* Created separate GA profiles to filter different types of traffic (organic, direct, referral) to better analysis the behavior of different sources

* Implemented 'Enhanced Linked Attribution' to track usage of buttons and various javascript links - that was not being correctly reported by default GA In-Page analytics report


2011 - 2012

Post Graduate

International School of Management Excellence
2007 - 2010


Babu Banarasi Das National Institute of Technology and Management


Jun 2015 - Present

Google Tag Manager

Dec 2014 - Jun 2016

Google Analytics Individual Qualification


Web Skills

  • Analytics Tools:
      • Google Analytics
      • SkyGlue
      • Google Tag Manager
  • CMS:
      • WordPress
      • Magento


  • Leadership: Authored SEO/Web Analytics team recruitment, training to the SEO/Web Analytics team members and regular performance review of SEO/Web Analytics team members.
  • Project Co-ordination: An active participant in all projects and held a major responsibility of bringing the team together which includes the SEO team/Web Analytics, design and development team to achieve  results.