Summary

Highly analytical marketing professional with deep web marketing experience. I’ve managed high-performance teams, multi-million dollar budgets, and programs generating 20% growth month over month. I’m known for developing strategies and delivering results with my innovative and scrappy approach to content creation, channel mix, and program optimization.

Work History

Work History
Dec 2014 - Present

Acquisition Manager

AnchorFree Inc
    • Manage app download growth on desktop and mobile for existing products
    • Responsible for consumer facing product positioning, website messaging, content creation, and analytics
    • Developed and maintain robust dashboards for SEO, ASO, paid, and performance marketing
    • Conceptualize and project manage acquisition and retention initiatives to improve LTV of users
    • Led team in relaunching 3 websites including the development of new site structures, content, keywords, campaign landing pages, and link building strategies
    • Analyze competition and act on changes in the space as they relate to SEO, ASO, affiliate and paid marketing
    • Build relationships with founders of 3rd party app stores, download and review sites
    • Collaborate with product team to prioritize new feature launches based on business and customer needs
    Apr 2014 - Dec 2014

    Senior Acquisition Manager

    Delivery Agent
    • Managed all aspects of acquisition marketing for 30 TV network and sports commerce sites including: CBS, Discovery, Food Network, Fox,  FX, HBO, History Channel, NBC, Showtime, Boston Celtics, Brooklyn Nets, NY Knicks, and UFC  
    • Developed marketing strategy, budget, P&L, and projections to meet larger business objectives and drive initiatives across several internal and external business units
    • Responsible for driving 45%+ of eCommerce traffic and revenue while improving ROI by 36% via SEO, SEM, display and remarketing, affiliate marketing, shopping engines, marketplaces, social media, and partnerships
    • Managed and mentored a team of six marketers
    • Developed processes to enable better multi-channel campaign alignment and identified best practices  
    • Managed agency and vendor relationships including determining partners, reviewing RFPs and IOs, strategy, and technical implementation
    • Partnered with CMO on brand strategies, PR initiatives, and yearly summit event we threw for clients and prospects
    • Produced marketing services portions of RFPs for prospective clients
    • Developed and presented quarterly marketing reviews to clients 
    Jan 2013 - Mar 2014

    Acquisition Manager

    Delivery Agent
    • Managed  SEO, SEM, display, affiliate marketing, shopping engines, marketplaces, and partnerships for 30 eCommerce sites 
    • Developed marketing strategy, budget, and projections to meet business goals
    • Responsible for driving 45%+ of eCommerce traffic and revenue  
    • Managed and mentored a team of five marketers
    • Built dashboards, streamlined A/B testing templates, and landing page reporting  
    • Developed an international expansion plan for SEO, SEM and affiliates 
    • Conducted technical audits, reviewed sites before and after site migrations
    • Managed agency and vendor relationships including determining partners, reviewing RFPs and IOs, strategy, and technical implementation
    • Developed and presented quarterly marketing reviews to clients 
    May 2011 - Jan 2013

    SEO Specialist

    Delivery Agent
    • Grew SEO traffic 23% and SEO revenue 35% YoY
    • Managed on-page and off-page SEO efforts including training, research, and reporting for 30 eCommerce sites
    • Project managed SEO across internal teams and one direct report employee
    • Performed technical site audits to ensure site sections were crawlable and worked with engineers on enhancements/issues
    • Built content roadmaps and managed content development from inception to launch
    • QA’d technical releases with the engineering team prior to large releases to ensure SEO was implemented properly
    • Partnered with the SEM team to maximize co-optimization efficiencies 
    Dec 2008 - Apr 2011

    eCommerce Marketing Analyst

    Cost Plus World Market
    • Developed & implemented channel strategies for SEO, SEM, Shopping Engines, and Affiliate Marketing
    • Worked with engineers on site enhancement plans to ensure technical developments benefited search  
    • Produced homepage and custom landing page content on an ongoing basis 
    • Created and maintained eCommerce reports, including marketing channel reports 
    Mar 2007 - Dec 2008

    Product Developement & Inventory Coordinator

    Williams-Sonoma Inc., Pottery Barn Brand
    • Coordinated all product development samples and specs with vendors
    • Ran markdown calendar & cadence that was followed by eCommerce & B&M 
    • Coordinated seasonal B&M floor-sets including photography and documentation that was distributed to all store managers  
    Sep 2004 - Feb 2007

    Marketing Associate

    SmartsCo Publishing
    • Managed lead and demand generation efforts
    • Developed marketing collateral for trade shows, events, newsletter, site content, and blog

    Education

    Education
    Sep 2003 - May 2007

    B.S Business Administration

    San Francisco State University

    Emphasis in Marketing 

    Jun 2001 - Mar 2003

    A.A Merchandise Marketing

    Fashion Institute of Design & Merchandising

    Emphasis on bringing new collections to market

    Skills

    Skills

    Tools

    Analytics: Adobe Analytics, Apsalar, Flurry, Google Analytics, Microsoft Excel wizard, Tableau, and basic SQL

    ASO: AppAnnie, App Store Optimization, Google Play Store Optimization, and Sensor Tower

    SEM: Adobe Media Optimizer, Google AdWords, Marin Software, and SEMrush

    SEO: Ahrefs, BrightEdge, Conductor Searchlight, Google Webmaster Tools, Majestic SEO, Moz, Raven Tools, Screaming Frog, and basic HTML and CSS

    Visual + Presentations: Photoshop and Powerpoint