Adrian  Nache

Adrian Nache

Work History

Work History
May 2010 - Present

COMMERCIAL VEHICLES MANAGER

FORD MOTOR COMPANY
  • REPORTED TO: COUNTRY MANAGER
  • DIRECT REPORTS: one brand manager, one area sales manager, one communication manager and four media agencies in cross reporting.
  • MARKETING MANAGEMENT: Managed the marketing mix for Ford Commercial Vehicles line up:
    • Product: Defined and implemented the product strategy – standard specification and options based on competitive analysis
    • Price: Defined, negotiated and implemented the Romanian pricing strategy. Evaluated the Romanian Commercial Vehicle market on quarterly basis and adjust the marketing programs for competiveness.
    • Communication: Created co-approved, budgeted and executed the communication strategy
    • People: Assessed the dealer network training needs based on Mystery Shopper evaluations. Developed and delivered training programs accordingly.
    • Processes: Implemented various improvement processes (vehicle ordering, dealer target formula) for easier and safer operations.
  • SALES MANAGEMENT: Managed the execution of sales and financial budgets for commercial vehicles.
    • Production: Supervised the Romanian Dealer vehicle order bank is in line with country production quotas and dealer credit limits.
    • Retail: Supervised the fulfillment of national sales objectives on monthly basis according to the sales budget
  • DEALER NETWORK MANAGEMENT: Managed the Ford distribution channel formed by 42 dealers (out of which 18 dedicated commercial vehicle dealers)
    • Dealer Audit: Performed quarterly dealer audit for Commercial Vehicle dealer network standards and sales objectives achievement based on agreed criteria and Customer View Point surveys results.
  • Main Accomplishments: 2012 Ford Commercial Vehicles reached the highest share ever in Romania 12,9% MS% on registration, scoring top 1 among imported brands. 2013 Ford CV scored again top 1 among imported brands with 10.1% MS. Ford CV average European MS% was 8,8% in 2013 scoring top 6 among competitors.
Jan 2008 - Sep 2009

NATIONAL HEAVY TRUCK KEY ACCOUNT MANAGER

MERCEDES BENZ
  • REPORTED TO: COUNTRY MANAGER
  • DIRECT REPORTS: one key account executive, one Fleet Board tracking system Sales Engineer, one special vehicle and military vehicles sales specialist.
  • DIRECT FLEET SALES OPERATIONS: Mercedes Benz heavy trucks, Fleet-Board Monitoring Systems, Unimog Vehicles, Military Vehicles / national and pan European customers.
  • BRAND MANAGEMENT: Managed the marketing mix for tailor made integrated programs for fleet operators.
    • Product: Defined the integrated product for fleet operators composed by vehicle, service maintenance program, financing scheme, insurance, Fleet Board monitoring system subscription scheme.
    • Price: Created and implemented one Key Account Scoring Model to evaluate customer eligibility for a certain discount level.
    • Communication: Developed quarterly info bulletins for electronic direct mailings to customers. Organized various events for fleet customers
  • HR: recruited, hired and coached department personnel
  • Main Accomplishments: Increased KA customer portfolio with 17 new fleets generating an additional volume of 73 units.

Reason to Leave: Collective dismissal of 70 people due to economical crisis ( relevant market decreased 83% 209 vs.2008)

Jan 2007 - Dec 2007

SALES AND MARKETING MANAGER

HONDA TRADING
  • WHOLESALE OPERATIONS for HONDA Cars in Romania
  • REPORTED TO: COUNTRY MANAGER
  • SALES MANAGEMENT: Managed the execution of sales and financial budgets for Honda car line-up.
    • Production: Supervised the vehicle order bank was in line with country production quotas.
    • Retail: Supervised the fulfillment of national sales objectives on monthly basis according to the sales budget
  • MARKETING MANAGEMENT:
    • Product: Adopted the right vehicle equipment level for the Romanian market.
    • Price: Defined, negotiated and implemented the Romanian pricing strategy.
    • Communication: Created co-approved, budgeted and executed the communication strategy based on Honda Motor Europe communication assets.
    • People: Assessed the dealer network training needs based on Mystery Shopper evaluations. Deployed training programs accordingly.
    • Processes: Redistributed local Honda Trading staff according to new designed workflows for better dealer assistance.
  • DEALER NETWORK MANAGEMENT: Managed and increased the number of dealer from 6 to 13.
  • Main Accomplishments: Increased 4 times (from 500 to 2000 uts.) Honda cars sales volume versus 2006.

Reason to Leave: New career opportunity.

Jan 2006 - Dec 2006

DIRECTOR OF RESTRUCTURING DEPARTMENT

PROTRUCK INTERNATIONAL

On top of previous assignment.

  • The main purpose of the department was to find the best processes to centrally manage the company 9 Truck Centres spread into the country with optimal staff and budgets to ensure operations according to ISO standards.
  • REPORTED TO: GENERAL MANAGER / OWNER
  • QUALITY MANAGEMENT: Developed and implemented procedures for ISO 9001 certification.
  • CONTROLLING: Implemented various restructuring programs (controlling field) assisted by KPMG.
  • Main Accomplishments: Redesigned 7 processes as vehicle ordering process, Sales Representatives bonus schemes redesign job description of branch managers, body shop work-flow for vehicles covered by insurance,

Reason to Leave: Lack of internal growing opportunities.

Jan 2004 - Dec 2006

DIRECTOR OF COMMERCIAL OPERATIONS

PROTRUCK INTERNATIONAL (Iveco Dealership)
  • REPORTED TO: GENERAL MANAGER / OWNER
  • DIRECT SALES & WHOLESALES for IVECO commercial vehicles and CASE & NEW HOLLAND machinery
  • SALES MANAGEMENT: Managed 4 of the company locations and their sales teams – 30 people
  • BRAND MANAGEMET : created unique sales proposals for company products using local truck body builders
  • BUILDING SUPERVISION: Supervised the building of the new company office & service location
  • GENERAL MANAGEMENT: resource allocation, PL, cash flows. . Generated a turnover of 8.000.000 Euro

Main Accomplishments: Increased with 200% / 50% the market share of the company when compared the total market grow for heavy / light ranges, in 2005

Dec 2002 - Dec 2003

QUALITY ASSURANCE ENGINEER

CARGOWALL Ltd
  • REPORTED TO: PLANT MANAGER
  • PROCESS ENGINEERING: Developed process steps for roll forming & stamping operations
  • QUALITY ENGINEERING : Developed control plans for roll-forming manufacturing process using SPC tools (Six Sigma)
  • QUALITY MANAGEMENT: Directly supervised 24 machine operators (2shifts) on quality issues and production planning
  • E.R.P. IMPLEMENTATION: Transferred control plans in Visual Quality software
  • SUPPLIER EVALUATION: Reviewed supplier’s merchandise and initiated, coordinated and followed up on corrective, preventive and containment actions
  • CUSTOMER NEGOTIATIONS: Negotiated and determined customer requirements, obtained acceptance and limit samples, 
  • TOOLS: AutoCAD, Visual Quality and Visual Manufacturing software
  • Main Accomplishments: Created interdepartmental links with customers and suppliers for improving shipping & sales and receiving processes resulted in 2/3(125.000 CAD) decreasing of CARGOWALL inventory of w.i.p. and finished goods

Reason to Leave: Returning to Romania due to family reasons

Mar 2000 - Nov 2002

NATIONAL SALES CO-ORDINATOR - COMMERCIAL TIRES

GOODYEAR
  • REPORTED TO: COUNTRY MANAGER
  • WHOLESALE: Commercial and agricultural tires wholesale operations
  • BRAND MANAGEMENT: Managed the marketing mix for Goodyear, Dunlop, and Sava commercial tire brands
  • DEALER NETWORK MANAGEMENT &DEVELOPMENT: increased the number of dealers from 18 to 36.
  • AFTER-SALES OPERATIONS: Coordinated & implemented Goodyear warranty procedures on national territory
  • RETREAD BUSINESS SET UP: started the retreading activity and dedicated truck tire service network “TRUCK FORCE”
  • TRAINING : commercially & technically trained and mentored various Goodyear
  • Main Accomplishments: Doubled the national sales volume for Goodyear and Sava commercial tires

Reason to Leave: Emigrating to Canada.

Sep 1996 - Mar 2000

SALES CONSULTANT & MANAGER ( from 1998)

PROTRUCK INTERNATIONAL (Iveco Dealership)
  • SALES MANAGEMENT: Managed a team of 4 Sales Consultants
  • DIRECT SALES OF IVECO commercial vehicles and financial products
  • Directly negotiated and sold Iveco commercial vehicles and Afin Leasing products; negotiated the sales and leasing contractual terms and payment schemes, insurances, issued and discounted promissory notes.
  • CREDIT RISK ASSESSMENT Assessed & support customer’s credit applications in front of the credit committee 
  • NETWORK DEVELOPMENT Prospected for 2 branches of the company in Sibiu and Satu Mare
  • TRAINING/COACHING: Coached the sales team staff
  • Main Accomplishments: Top sales representative for 2 consecutive years 1997 and 1998

Reason to Leave: New career opportunity.

Education

Education
Oct 2003 - Aug 2005

Master

Tiffin University
Oct 2001 - Mar 2002

Certificate

Open University
Oct 2000 - Mar 2001

Certificate

Open University
Oct 1991 - Jul 1996

Bachelor of Science

Polytechnic University of Bucharest