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A technologist at heart with a passion for working with people and technology to motivate teams to develop creative and elegant solutions for difficult problems. Starting my career in Australia in a technical electronics development field, my interests have pulled my career through IT, embedded software, web application development, to UX development. Here, I was able to realize that the combination of skills and interests I had acquired along the way, made me a good fit and gave me great joy in bridging the gap between technology and people.

During this time, with outstanding mentor-ship I have also developed a good business acumen that ensures that solutions align with business need and customer need. Recently leading the technology teams at MarcomCentral, and now leading technology at one of California's largest vertically integrated Cannabis companies. I use my technical, business and soft skills to coordinate teams with very different backgrounds and goals, to carry out the vision set with my executive team.

Executive experience includes; scaling technology operations, scaling product management and development, evaluating and implementing technology solutions, and management development and team scaling.

Work experience

Jan 2020March 2020

Chief Technology Officer (CTO)

Flora California

As the technology lead for the vertically integrated Flora California Inc. where I support IT operations and technologies across the business from cultivation through to sales.

I'm currently deploying a cannabis specific ERP based on Microsoft NAV (365 Cannabis) to track and support operations from seed to sale and enable accurate accounting & financial planning. I have also deployed Office 365 across operations to digitize and centralize critical intellectual property and promote collaboration.

I'm currently designing & deploying a cyber-security program that includes a risk management program that enables the company to identify risk and remediate risk based on cost-benefit analysis.

In cultivation I oversee evaluation, test and deployment of agricultural technologies such as supporting network infrastructure, greenhouse management and monitoring solutions.

In processing and manufacturing, & distribution, I create efficiencies through analysis of business workflows and identify opportunities and implement solutions for automation by implementing workflows that coordinate efforts or deploy integrations between existing tools.

In sales & marketing, I'm overseeing the design and deployment of of a Salesforce ordering solution into an ERP and its incorporation into workflows that support multiple channel distribution. I also manage the supporting technologies for the Flora & Sessions brand websites.

Jun 2010Jan 2020

Chief Technology Officer (CTO)


As the head of the technology group, I work with my team leads in IT, Information Security, Product, and Engineering teams by driving product direction and enabling the teams to embrace an innovative and results-driven culture, whilst creating transparency into the process and the team productivity. Taking business and an unwavering  commitment to understand customer and user needs and combining it with a wide experience in technologies to identify new ways to monetize products enabled with new technologies on a SaaS platform. Key projects and results include:

  • Shifted product management strategy from internal democratic procedure to an analytical approach that aligns with business strategy and customer need. The result is a an empowered and collaborative product team that works closely with customers and users to design and drive product enhancements through market analysis and customer research.
  • Identified the need for success metrics within the development process and successfully transitioned a team of 25 employees from waterfall-like development to Scrum methodologies concurrently with new development operations technology (Microsoft ADO/TFS). Working with peers on the executive team, we now have insight into various initiatives and make informed decisions around balancing near/mid/far road-map, custom engineering, and maintenance projects. Other company departments also now feel more involved in the development process and have a sense of ownership in the product.
  • To keep ahead of security requirements of customers in the heath-care and financial industries, with my teams, implemented MarcomCentral's information security program aligning with the ISO27001 family. Resulting in a security maturity that met 100% of customer requirements. This project continues with a goal of obtaining SOC2 Type 2 and ISO27001 compliance with external auditing.
Jun 2010May 2015

Dir. of Product Development (from SW Engineer)


Leading product innovation and focused on User Experience to bring excitement back to an aging product with leading product design practices and web technologies. A key part of this initiative was recognizing the product had been driven by features, and redirecting efforts to focus on customers and end-user to create real product value.

  • Recognized that existing technologies were hindering innovation and agility in design phases of development and drove skunk works projects to illustrate the effectiveness of new tooling and processes.
  • Introduced, promoted, and educated the development team to the latest web technologies and architectures such as AngularJS, and developed new features to drive adoption throughout the team.
  • Worked closely with the sales, services, and marketing teams to identify features and products that would benefit both existing customers and increase revenue through an increase in sales volume, an increase in average selling price, or reduce the cost of sale.
  • Through example, I convinced key team members and management that a lean UX design process should be followed to eliminate late, costly and necessary changes to products.
Jun 2009May 2010

Project Manager Intern

Union Bank

Whilst studying full time, this internship gave me the opportunity to explore project management and the skills necessary to coordinate multiple resources in order to complete large projects.

The entirety of this internship was devoted to a project to relocate a datacenter from San Diego, CA to Chandler, AZ. This included the identification and migration of over 100 vendor connections to the new datacenter along with relevant hardware. 

Sep 2008May 2009

Software Engineer Intern

Qualcomm Inc.

Whilst studying full time, this internship was an exciting introduction to the high-tech industry in San Diego. I worked with a small team (~6) of engineers to develop testing equipment for cell phone modem (MSM) and cell tower chips (CSM). Essentially the product simulated the distortions and interference that affect radio transmissions in order to test the chips under development.

My project included developing C++software for the embedded system to control and configure on-board FPGA DSP engines. Whilst using PERL to develop test scripts to create automated libraries of test functions.

Feb 2001Dec 2004

Electronics Engineering Apprentice

Clipsal Integrated Systems - Adelaide, Australia

This 4 year apprenticeship involved full-time employment and part-time education at a trade college. Clipsal Integrated Systems developed and manufactures residential and commercial automation electrical systems such as lighting, audio, security, blinds and outdoor equipment.

The apprenticeship gave me an opportunity to experience every area of the business from R&D through to manufacturing. Spending months at a time in divisions such as product development, automated tested development, mechanical design & engineering, PCB design, technical support and process engineering.



BAASc Computer Engineering

San Diego State University

Graduated with Magna Cum Laude Honors and Distinction within the School of Engineering.
Dean's list all attended semesters from the School of Engineering.


Associates Degree in Transfer Studies

Mesa College San Diego

Attended to complete most general education requirements to transfer to the above degree. Graduated with Distinction.