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Summary

Digital manager, helping companies to connect users with their own brand, by building a vision, evangelizing about digital transformation opportunities and developing cross canal & cross device interactive experiences.

10+ years’ experienced in an international environment, having led multiple strategic missions in several industry sectors: Automotive, eBusiness, banking, Marketing and Advertising.
Highly interested in user centered design and projects management.

Currently occupying the position of Senior Account Manager at DigitasLBi France (Publicis Group) for local and international key accounts, such as NISSAN; CDiscount, La Redoute
Being always keen in facing new challenges and exploring new ways to generate innovation at the intersection of business, design and technology.
Specialties: product management, digital strategy, digital marketing mix & communication, user experience, product marketing, content strategy, mobile, social.

What I like to do: Client Services / Take Brands in hand for their digital transformation / Connect Consumers and Brands / Innovate and solve problems / Think products blending digital and physical

Work History

Mar 2009Present

Internationnal Senior Account Manager

DigitasLBi France (Publicis Group - Agency of the Year 2013)

NISSAN EAST (www.nissan.ru)

Responsible for Regional Business Unit, for a European automotive customer (NISSAN) 8 month Expatriation in Moscow to build up local team and provide Guideline & central methodology:

•  Consultancy and deployment of the European digital communication strategy in the Regional

•  Business Unit (Russia / Ukraine/ Kazakhstan)

•  Delivering planning & project management for the Regional Business Unit based on a global

•  Marketing plan (including all digital platforms: desktop, mobile, tablet, applications) Localization

•  Project management of numerous major digital campaigns simultaneously.

•  Coordination of the internal CMS team, technical team, as well as local third parties •  Management of project manager team dedicated to EAST local project.

•  Digital performance follow-up and KPI monitoring

•  Budget management (Over 1,2M€)  /  DOA management

•  Client service: consultancy and customer relationship management

•  Strategic watch report & Inter-agency SWAT meeting ( ATL/BTL/ Digital)

Feb 2008Present

Senior Project Manager

DIGITAS France

ACCOR Hotels (http://www.ibis.com/):

• Purchase funnel improvement /  Digital mix management

• Implementation of on-line marketing campaigns acquisition and retention

• Offshore agencies management: creative briefs, content management...

• audience acquisition strategy /  KPI monitoring

CDISCOUNT (www.cdiscount.fr):

• User Experience improvement

• Functionnal specification management

LA REDOUTE ( www.laredoute.it 

• Audit of the 3 e-commerce platforms

• Methodological and Operational Support / Definition of process 

• Coordination of Business Units (Redcats Group at New-york)

• UAT management 


Oct 2007Jan 2008

Account Director 

Entrecom
Account : EDF / SUEZ / PMU / MISSION LOCAL ...
Apr 2006Mar 2007

Digital Project Manager

JVC Professional Europe Ltd.
Interractive manager in charge of new E-commerce plateform setup for JVC professionnal
Sep 2005Feb 2006

Project Manager

Havas Worldwide London
Online Advertising campaigns for several Account : • Peugeot • IBM • British airways

Education

20012006

Master's II degree Marketing Management

IIM - Institut de l'internet et du multimédia
20002002

DUT Génie électrique et informatique industrielle (GEII)

Université Paris X Nanterre
2000

A-levels / high school diploma / Bacalauréat

Lycée l'Agora ( Puteaux - France)

Skills

Microsoft Project
Agile Methodologies
Web Project Management
E-commerce
visio

Certifications

Mar 2005Present

TOEIC

Test of English for International Communication (TOEIC)

Languages

English

professional proficiency

French

Native or bilingual proficiency

Russian

Limited working proficiency


Arabic

Speaking proficiency

 

 

  German

Speaking proficiency

 

 

Interest

Saxophone  ; Scuba diving, economic literature, cycling, travelling…