Internationnal Senior Account Manager
Mar 2009 - Present
DigitasLBi France (Publicis Group - Agency of the Year 2013)
NISSAN EAST (www.nissan.ru)
Responsible for Regional Business Unit, for a European automotive customer (NISSAN) 8 month Expatriation in Moscow to build up local team and provide Guideline & central methodology:
• Consultancy and deployment of the European digital communication strategy in the Regional
• Business Unit (Russia / Ukraine/ Kazakhstan)
• Delivering planning & project management for the Regional Business Unit based on a global
• Marketing plan (including all digital platforms: desktop, mobile, tablet, applications) Localization
• Project management of numerous major digital campaigns simultaneously.
• Coordination of the internal CMS team, technical team, as well as local third parties • Management of project manager team dedicated to EAST local project.
• Digital performance follow-up and KPI monitoring
• Budget management (Over 1,2M€) / DOA management
• Client service: consultancy and customer relationship management
• Strategic watch report & Inter-agency SWAT meeting ( ATL/BTL/ Digital)