Mark Jordan

Mark Jordan

Work History

Work History
Dec 2009 - Feb 2011

Creative Director

Webroot Software

Launched new packaging, new advertising, and a new literature look-and-feel all within 6 weeks. The new advertising increased organic traffic to the website by 70%. Also championed the launch of the Social Media Sobriety Test (www.socialmediasobrietytest.com), which received more than 120 minutes of broadcast coverage in 173 countries, with more than 1,000 press hits. 

Jan 2007 - Dec 2009

Director of Marketing Communications

Inveneo

During my tenure, Inveneo increased its reach from a handful of countries to more than 20. Together we repositioned the company from a solar-power computer and software manufacturer to a company offering aggregation, certification, and training services for underserved regions around the world.

Sep 2005 - Jan 2007

Creative Director/Director of Marketing Communications

Wyse Technology

Repositioned the company within 14 weeks of joining the company from a terminal and thin-computer manufacturer to a driving force in business computing for companies with a global footprint. 

Jan 2005 - Aug 2005

Senior Copywriter/Creative Strategist

JWT Technology

Education

Education
Sep 1979 - Jun 1983

Bachelor of Arts

University of California, Davis

Summary

I am a marketing professional who values results over awards. As a Silicon Valley veteran, I have worked on a wide variety of technology and consumer products and services, from mountain bikes to semiconductors, nonprofits, alternative energy, computers, and software. I have taken brands and brought them into the spotlight, overseeing every aspect of communications. I’ve been a company spokesperson, evangelist, adjunct professor, and keynote speechwriter. 

I combine creativity and discipline to deliver results. In 2010, I championed and managed new advertising that increased organic traffic to webroot.com by 70% in six months. I also managed and directed the launch of new packaging, new advertising, and a new literature look-and-feel, from start to finish in six weeks. Prior to Webroot, I helped reposition and elevate more than a dozen brands, including Wyse and Inveneo. I developed an evangelist program for which I presented as part of an AdWeek Magazine tour, worked with Art Center, Disney Studios, The American Film Institute, and others. I also started and ran a successful boutique advertising agency that grew to more than $6 million in billings. 

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