I am a marketing professional who values results over awards. As a Silicon Valley veteran, I have worked on a wide variety of technology and consumer products and services, from mountain bikes to semiconductors, nonprofits, alternative energy, computers, and software. I have taken brands and brought them into the spotlight, overseeing every aspect of communications. I’ve been a company spokesperson, evangelist, adjunct professor, and keynote speechwriter.
I combine creativity and discipline to deliver results. In 2010, I championed and managed new advertising that increased organic traffic to webroot.com by 70% in six months. I also managed and directed the launch of new packaging, new advertising, and a new literature look-and-feel, from start to finish in six weeks. Prior to Webroot, I helped reposition and elevate more than a dozen brands, including Wyse and Inveneo. I developed an evangelist program for which I presented as part of an AdWeek Magazine tour, worked with Art Center, Disney Studios, The American Film Institute, and others. I also started and ran a successful boutique advertising agency that grew to more than $6 million in billings.