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Rade Shapchevski

Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica) 

General Info

Summary

Trade Segment manager with 10 years of sales and marketing experience in high paced environments. Versatile, professional and reliable with proven analytical skills. Strength in working with diverse groups to achieve company objectives.

Work history

2015Present

Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica)

Imperial Tobacco Group
  • Define the strategic importance and role of each Trade Segment
  • Use knowledge of consumers and shoppers in order to create specific groups and develop trade strategies
  • Identify target outlets/customers and develop strategy to grow business within each Trade Segment
  • Determine level of investment required to grow TS potential and support TS activities
  • Develop TS initiative plan, specify timelines, identify requirements to implement TS initiatives and deliver excellence in execution
  • Ensure alignment with brand objectives
  • Develop customer advocacy program and communication strategy
  • Furniture strategy and investment plan 
20132015

Sales Manager

A.D. Evropa - factory for candy, wafers and chocolates
  • Determines annual unit and gross-profit plans by implementing sales strategies, analyzing trends and results
  • Establishes sales objectives
  • Negotiating terms of sale and sales commission
  • Establishes and adjusts selling prices by monitoring costs, competitors offer, supply and demand
  • Development and implementation of brand strategy
20102013

Sales Manager Assistant

A.D. Evropa - factory for candy, wafers and chocolates
  • Developing sales strategies
  • Market positioning in environment with high competitive pressure
  • Managing company rebranding project
  • Creation of new product brands and designs
  • Developing e-marketing campaigns to increase brand awareness and promote sales
20092010

Sales Assistant

A.D. Evropa - factory for candy, wafers and chocolates

Education

Master Studies in Engineering and Information Technologies

University st. Cyril & Methodius, Faculty of Engineering and Information Technologies, Skopje

Project Management

Bachelor in Economic Sciences

University st. Cyril & Methodius, Faculty of Economics, Skopje

Business Management

Skills

English Language

Microsoft Office
Driving Licence

Car and Motorcycle

Serbian-Croatian Language