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Rade Shapchevski

Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica) 

General Info

Born: 12 November 1983

Citizenship: Macedonian

Mobile: +389 70 383131

E-mail: [email protected]


Master Studies

University st. Cyril & Methodius, Faculty of Engineering and Information Technologies, Skopje

Project management

Bachelor in Economic Sciences

University st. Cyril & Methodius, Faculty of Economics, Skopje


High School Degree

Josip B. Tito, Skopje

Work history


Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica)

Imperial Tobacco
  • Define the strategic importance and role of the trade segment
  • Use knowledge of consumers and shoppers in order to create specific groups and develop trade strategies.
  • Identify target outlets/customers and develop strategy to grow business within each Trade Segment
  • Determine level of investment required to support TS activities
  • Develop TS initiative plan, specify timelines, identify requirements to implement TS initiatives
  • Ensure alignment with brand objectives
  • Developing customer advocacy program
  • Customer communication strategy
  • Furniture strategy and investment plan 

Sales Manager

A.D. Evropa - factory for candy, wafers and chocolates
  • Determines annual unit and gross-profit plans by implementing sales strategies, analyzing trends and results
  • Establishes sales objectives by forecasting and developing annual sales quotas for different territories, projecting expected sales volume and profit for existing and new products 
  • Negotiating terms of sale and sales commission
  • Establishes and adjusts selling prices by monitoring costs, competition, supply and demand
  • Improving sales by conducting market research, assessment, development and implementation of brand strategy, creating targets, focus on the needs and how to address markets and customers
  • Generating reports for the upper management including presentations with detailed analysis of sales history and specialized forecasts 

Sales Manager Assistant and Head of Marketing

A.D. Evropa - factory for candy, wafers and chocolates
  • Developing Marketing goals, strategies and plans
  • Systematically collecting and analyzing sales quote and data
  • Researching competitive products and companies by identifying and evaluating products, market share, pricing and advertising
  • Conducting surveys with new and existing customers to gain insight about our strengths and weaknesses 
  • Managing creation of new product brands and designs
  • Superintending the company website and the social media websites, including online advertising
  • Supervising the company's informative media coverage, update posting, and implementing changes that are consistent with overall branding strategy
  • Developing and executing e-marketing campaigns to increase awareness and promote sales

Sales Assistant

A.D. Evropa - factory for candy, wafers and chocolates


Driving Licence

A, B

Microsoft Office
Serbian Language
English Language