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Rade Shapchevski

Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica) 

General Info

Summary

Trade Segment manager with 9 years of sales and marketing experience in high paced environments. Versatile, professional and reliable with proven analytical skills. Strength in working with diverse groups to achieve company objectives.

Work history

2015Present

Trade Segment & RTS/3-rd party Manager for Southern Balkan (Adriatica)

Imperial Tobacco Group
  • Define the strategic importance and role of the trade segment
  • Use knowledge of consumers and shoppers in order to create specific groups and develop trade strategies.
  • Identify target outlets/customers and develop strategy to grow business within each Trade Segment
  • Determine level of investment required to support TS activities
  • Develop TS initiative plan, specify timelines, identify requirements to implement TS initiatives
  • Ensure alignment with brand objectives
  • Developing customer advocacy program
  • Customer communication strategy
  • Furniture strategy and investment plan 
20132015

Sales Manager

A.D. Evropa - factory for candy, wafers and chocolates
  • Determines annual unit and gross-profit plans by implementing sales strategies, analyzing trends and results
  • Establishes sales objectives
  • Negotiating terms of sale and sales commission
  • Establishes and adjusts selling prices by monitoring costs, competitors offer, supply and demand
  • Development and implementation of brand strategy
20102013

Sales Manager Assistant

A.D. Evropa - factory for candy, wafers and chocolates
  • Developing sales strategies
  • Researching competitive products and companies by identifying and evaluating products, market share, pricing and advertising
  • Managing creation of new product brands and designs
  • Developing e-marketing campaigns to increase awareness and promote sales
20092010

Sales Assistant

A.D. Evropa - factory for candy, wafers and chocolates

Education

Master Studies

University st. Cyril & Methodius, Faculty of Engineering and Information Technologies, Skopje

Project Management

Bachelor in Economic Sciences

University st. Cyril & Methodius, Faculty of Economics, Skopje

Management

Skills

Driving Licence

Car and Motorcycle

Microsoft Office
English Language

Serbian Language