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Lead a company with sustainability & happiness making new things happen!

Work experience

May 2016Present

VP Strategy & Innovation Andean Cluster Countries

Schneider Electric
  1. Manage Schneider Electric's portfolio of activities and support the Management with recommendations on divestment, acquisitions, and alliances. Direct the strategy and due process for the acquisition files of companies.
  2. Manage the strategic planning process to formulate priorities strategies in the short, medium and long term guiding the allocation of resources.
  3.  Influence the environment to create and develop a favorable environment that allows the company to grow and defend markets through a combination of various elements (technical standards, legislative policies and regulatory, global marketing and governmental affairs).
  4. Discover market opportunities, customer expectations and points Weaknesses that allow the business to grow, taking into account the potential technology, innovating from Dexson's offer
  5. Increase market share within the Andean Cluster through the prescription of solutions.
  6. Direct marketing efficiency and effectiveness through a combination of Process excellence, system excellence, process implementation, Change management and competency development.

Main achievements

Increase in Sales new customers 22% in 2018.

First Colombian Patent by Schneider Electric.

Sales of new products 12% of total sales Dexson.

Development of e-commerce and Digital transformation in channels.

Jun 2013April 2016

General Manager

Dexson Electric/Schneider Electric
  • Define & Set the strategy & actions plans for obtain a Sustainable Growth .
  • Lead the organization with the Vision of middle and long term to take decisions ensuring competitiveness
  • Develop the commercial strategy to gain market share and enter in new countries.
  • Ensure the performance of the company related to Growth & Profitability.
  • Lead the innovation process focus on new products & process.

Main Achievements

  • Sales : Increase 22% in OG .
  • New Markets: Enter in new 3 Countries LatinAmerica.
  • EBIT: Increase 0,5% 2013 /  0,8% 2014 & 2,3%  2015.
  • Develop 3 new Products, one patent in course
  • Loyalty Customer increased +6%.
Jan 2010Jun 2013

Customer Satisfaction & Quality Director South America & Andean Zone

Schneider Electric
  • Drive continous improvement methodolgy focus on Cost Reduction, profitability increase, Customer Satisfaction .
  • Lead the excellence projects at Cluster Level related to Customer Care Center.
  • Develop process transformation related to :
    • Crisis & Risk on products.
    • Voice of Customer.
  • Implement best practices sharing and replication in the Region.

Main Achievements

  • Increase the Customer Satisfaction with Customer Care Center and obtaining a sales of  1MUSD .
  • Align Cusomer Needs & Countries priorities to develop innovation projects related to After Sales.
  • Set up Customer Care Mutualization for SouthAmerica.
  • First certification of ISO 50001 at Colombia Energy Segment.
  • Fisrt Green Seal for Product at Colombia one of 10 worldwide.
Jun 2003Jan 2010

Customer Satisfaction ,Quality & Standardization Director Andean Zone

Schneider Electric
  • Lead the Customer Loyalty trough process.
  • Lead the continuous improvement Culture at Company Level using Lean-Six Sigma Methodology.
  • Manage the after sales process.
  • Give the guidelines for Customer Care Center.
  • Manage the ISO system for the company ISO 9001, 14001 improving the performance.

Main Achievements

  • Total implementation of Six Sigma tool in Schneider beyond assigned objectives placing the Colombian branch first for 2 consecutive years at a corporate level; over 60 projects with certified savings of over US$1000,000.
  • Increase the Customer Satisfaction Index in three Countries: Colombia, Ecuador and Venezuela by 20% in 4 years.
  • Time reduction in after sales claims, 12 days of improvement .
  • Coordination & Follow Up of execution of Strategic plan for Colombia.
  • Very positive influence in national standards working with the Colombian Government in Energy & Environmental aspects.


Jan 2010Jun 2012

Management Business Administration -MBA

Universidad Externado

Innovation emphasis.

Feb 2007Sep 2007

Management Development Program - PDD

Jan 2001Jun 2002

Graduate Diploma in Business Administration

Universidad del Rosario
Jun 1991Dec 1997

Electrical Engineering

Universidad Autónoma de Occidente