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- I have worked in cross-functional teams managing key projects and business (development of the overall strategy, plans and execution of the initiatives).

- I have also led a group towards completion of short and long term business objectives.

- Main areas of expertise: Sales, Trade marketing and Group Leading.

- International and cross cultural experience obtained through work, abroad studies and round the world exposure.

- Languages: Fluent Spanish & English (Certificate of the London Chamber of Commerce - Feb 98), French - Good Level.


Interests: Photo (Amateur photographer), Electronics, Cinema and Team Sports.

Work experience

Feb 2008Present

Catalogue & Trade Marketing Manager

EMI Music Group

Responsible of one of the widest music catalogues (Forecasting: Units, Turnover and Profit & Stocks), using complete marketing campaigns (ATL, BTL & In-Store).

Designing the commercial exploitation of the catalogue in the traditional retail, as well as in new businesses and channels.

And also maintaining my key responsibilities as Trade Marketing Manager.

Feb 2007Feb 2008

Trade Marketing Manager

EMI Music Group

Creation and management of the In-Store Task Force, in charge of EMI Sales Fundamentals.

Development and leading of the national trade marketing strategy, managing all in-store tools portfolio to support the launch of new initiatives and the catalogue.

Design and deployment of key in-store projects (catman, promotions) in top retailers.

Forecasting (Fiscal year objectives, monthly revisions)

Sep 2003Aug 2005

Trade Marketing Manager

Manage the national trade marketing strategy for dishwashing liquids and household cleaners.

Launch of new initiatives (establishing the price, segmentation and distribution per channel).

Development of promo and marketing plans for trade and consumers, and in-store presence guidelines.

Forecast volume and value brand sales.

Jun 2001Aug 2003

Unit Manager

(Unit turnover: +30 Millions €)

Lead a sales group to achieve the volume and turnover targets, obtain excellent in-store presence, and customer support for new initiatives.

Manage the group with 4 sales managers covering Madrid and Spain’s central region.

Expand number of customers in group area.

Forecast volume and value group sales.

Jun 1999Jun 2001

Account Manager

(Area turnover: +6 Millions €)

Responsible for sales in Cataluña & Andorra.

Execute in store guidelines and promotions.

Design and implementation of tailor made plans for key customers.



Public Presentations
Speaker for Marcus Evans in "Marketing Strategies at the Point of Sale" - Madrid, June 16th and 17th, 2008
Language Skills
Languages: Fluent Spanish & English (Certificate of the London Chamber of Commerce - Feb’98) French - Good Level
Computer Skills
Advanced computer skills at user’s level on: Office, Lotus, Linux, PHP


Feb 1998Present

Business English Certificate

London Chamber of Commerce

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