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Who Am I ?

I have 10+ years of experience in conceptualising, building, launching , growing & managing enterprise & consumer digital products. I am passionate about solving real problems that improve quality of life for people. In past, I have got opportunities to own everything that it takes to build & grow a product from the ground up - Design, Tech architecture, Product Management, Product Marketing, Growth Hacking, Digital Marketing , Offline Marketing, Sales, Partnerships & Operations. 

What I loved doing in past

  • Conceptualised, Designed and Launched Android App of Doctors' Circle from scratch. (http://drcl.in ; Product Video - http://drcl.in/promo )
  • Acquired 25K users at almost zero cost-to-company. Got that paid by our customers. Current organic user growth rate is 2000 new users per month.
  • Conducted 7 online healthcare events and 5 times we trended nationally on twitter
  • Increased the total time spent in app to 200 hours per week. Current D30 retention rate is 30%.
  • Pivoted the App from passive way of content consumption by users to interactive way to consume and grow the content in app. It changed the over all strategy of company. Defined the Recommendation engine for user engagement.
  • Maintained notification click rates to 11% by several continuous experiments.
  • Conducted 4 Innovation workshops in past at Sourcebits with seasoned entrepreneurs and converted them into customers to deliver the products with end-to-end ownership. 
  • Built a 15 member team from scratch and spearheaded a content platform from idea stage to launch in 4 months.
  • Led dev team of Beepn'go when app grew from 500K users to 5M users.

Learnings, Experience & KRAs

July 2015Present

Chief Product & Growth Officer

Doctors' Circle

* Own the product from design to delivery * Growth  *ASO/SEO/SEM /FB-Ads * Partnerships with other companies * Participate in pitching competitions and demo our product * Conducting offline marketing events *Conducted 7 digital health seminars with doctors & hospitals *Training Sales team *Conducting scrum for engineering and operations teams *Public relations * Hiring *Social Media Marketing

Mar 2014March 2015

Product Manager

Sourcebits, Inc.

* Managed Key accounts and their P&L * Defined Product Features and Roadmaps. * Conducted Innovation workshops* Led Design and Engineering team to build cutting edge products * Advised customers in App store optimisations & organic growth * Helped Sales team in proposals and new business discussions.

Jul 2013Feb 2014

Program Manager

Winshuttle Pvt. Ltd, Chandigarh

* Defined Product Features and time-lines for next Versions of Enterprise products. * Interacted with Customers to understand and find resolution to their Business Problems. * Conducted Customer Interviews to capture mrkt requirements*Program  Management for Enterprise products. * Presided Scrum meetings as Product Owner for timely Project execution. * Translated Market requirements into functional requirement spec for engineering. 

Apr 2011Aug 2012

Senior Member Technical Staff

Oracle Corporation, Noida

Feasibility analysis and developed Proof-Of-Concept of OIM as part of Oracle Public Cloud’s PaaS and SaaS offerings. Co-ordinated with global teams in Agile Methodology .

June 2010March 2011

Team Lead

Infogain India Pvt Ltd,Noida,

Led a team of 3 to build the whole end-to-end solution (Rule Engine- Drools) for NetApp’s re-engineered Business Process.

Sep 2008May 2010

Senior Software Engineer

United health Group, Gurgaon

Won ‘Spot of excellence’ for redesigning Sales inquiry business process. Rated amongst top 2% of the employees in UHG. Ranked 2nd in JAVA coding competition across UHG.

Aug 2006Sep 2008

Senior Software Engineer

Birlasoft Pvt. Ltd, Noida

* Worked with Central Excise Board Commissioners for designing and implementing the Risk Management System for Govt. of India. Project won Prime Minister’s award. *Customised an ‘Open Source’ solution for Central Board of Excise and Customs, thereby improving operational efficiency by 80%.

Education

20132013

International Immersion

University of Pittsburgh - Joseph M. Katz Graduate School of Business
E-Business Strategy , International Business , Mergers and Acquisitions.
20122013

Master of Business Administration (M.B.A.)

Indian Institute of Management, Indore

Majors : Product Management, IT Strategy & Marketing.

20022006

B-Tech

Indian Institute Of Information Technology, Allahabad

Admitted through IIT Joint Entrance Examination 2002 (AIR 2986) . Major- Natural Language Processing, Intellectual Property Rights, Robotics.

Publications

Expertise & Experience

Product Management

Advanced user research skills. Can smell competitors' strength & weaknesses. Can translate business strategy into concrete short-term/long-term roadmaps. Excellent Interaction design skills/wire framing. Can cut through the clutter of data to create focus of all stake holders on right and meaningful metrics. Can tune the Pricing Model for better conversions or more revenue.

Product Marketing

Have created detailed Go-To-Market strategy with measurable goals & KPIs. Can demo/speak in seminars /events. Can write white papers, case studies, targeted content for native marketing. 

Growth

Can create a growth mindset among all team members across functions. Can create right balance of efforts among acquisition, engagement & retention. Expert in using engineering as marketing. Can spearhead piggybacking and partnerships with other companies/products.

Digital Marketing

ASO/SEO/SEM/FB-Ads : Have done all in past. Excellent Content Marketing skills. Can manage entire Social Media Marketing with minimal efforts/cost. Can plan to create viral videos with limited budget. Can make publishers write about the product/company. 

Sales

Passionate about selling to customers, users & partners. Can improve the sales cycle for better conversions. Can train the sales team to become better at conversions & pitching. Have sold to several customers and increased revenues from existing customers. 

Tech chops

Have developed SaaS & other applications in Java/J2EE for several years. Can go to details of tech stacks, design patterns & scalability/extensibility/security of architecture. Still write SQL regularly.

Data Science/Machine Learning

Can spot and articulate the data science problems that can be solved using ML. Can define the possible goals to evaluate success of the ML project. Can understand/suggest/brainstorm underlying algorithms and mathematics with data scientists.

Program Management

Can manage the expectations of all stake holders from CXOs to Engineers, from Marketing/Sales to Customer supports. Can build the agile/scrum culture from the ground up in teams. Remarkable requirements gathering skills. Thorough knowledge of effort estimations & project scheduling.