·Joined the company through its Trainee Program, having obtained an overall view of the company and worked in the following areas: Financial, Logistics, Operations, Marketing and Products.
·Managed business units in São Paulo, Rio de Janeiro, Vitória, Brasília, Recife and Salvador.
·Started up operations in various capital cities and main centers throughout the country.
·Prepared and implemented the centralized operation of offering the company’s private label card, having increased the customer base in São Paulo buy 50 thousand between October 2004 and February 2005.
·In the Retail Financial Services (Banco IBI) area, was responsible for increasing profits 144% in relation to the previous year, as well as increasing the volume of financial products.
·Vitória Regional Office – Conducted the process of increasing the company’s market share by 43% with the inauguration of the company’s third outlet, totaling sales of R$ 78 million/year and 800 direct employees. Posted the company’s best profit result in Latin America (2002/2003).
·Reduced salary expenses of units (2.3% of sales) by improving customer services as measured by the ‘Occult Client’ survey, which reported an 87% approval rate.
·As Trainer, participated in the development of trainees and new sales managers.
·Prepared various studies referent to the Market, Operations and Products for the VP of Marketing:
- “Impact of product transfers among units, pursuant to the freshness and turnover speed concepts”.
- “Profitability and product pricing” – Course for new managers.
- “Optimizing the planning of functions in order to increase service level.”