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Summary

Looking for new opportunities to drive change in organizations with a digital transformation agenda; from realizing the full potential of digital marketing & e-commerce, to capturing strategic opportunities in the rise of the Internet-of-Things and Big Data.

Co-founded independent 100MM euros marketing communications group (1998, Fullsix Group), France; selected to establish Asia Pacific operations (2005), China; transitioned to corporate career in industrial marketing (2012, Bayer MaterialScience/Covestro), China. 19 year track record in strategic marketing and digital marketing; including 7 years spent spearheading China start-up operations and 4 years in B2B marketing targeted at global consumer electronics industry. Differentiating fusion of creative and technical expertise; proven ability and passion for identifying high potential products and new technologies; consistently develops and executes effective strategies that most effectively connect brands to consumers.

Commenced career as technical leader and transitioned into creative leadership roles, fully utilizing his renowned strategic vision and ability to attract, motivate and retain high performing teams. Notably led sales teams of 10 to successfully acquire a minimum two years' repeat business for all key accounts.

Widely acknowledged talent for "identifying a trend, blending it into a vision and setting a strategy" for B2C and B2B industries.

Defined and implemented value-capturing B2B marketing strategies for high performance materials industry; including creation of key brand messaging to position cross-BU product portfolio in the consumer electronics industry - "we provide the body & skin of the Internet-of-Things".

"Visionary; always seems to be a step ahead in his field."

Specialties: Marketing Strategy, Industrial Marketing, Digital & Social Media Marketing, Innovation & Technology Watch, Sustainability, Entrepreneurship, IoT, Big Data, Data Science.

Work History

IoT Exec

Feb 2016Present

Independent Consultant - Digital Transformation & Industrial IoT

Business consulting and professional services targeted at digital transformation, digital marketing & e-commerce, and industrial Internet of Things.
• Strategy and market assessment
• Design thinking and business model innovation
• Technology evaluation and selection
• Digital marketing and e-commerce
• Big Data, Machine Learning, Data Science

Clients: IoT ONE, beConect, Ubudu, GiSmartware, Arkamys, Mediapost Communication

Covestro / Bayer MaterialScience

Feb 2014Jan 2016

Vice President

Global Head of Industrial Marketing IT & Appliances (2 years 1 month)

Global strategic marketing targeted at consumer electronics and appliances industries for polycarbonate-based applications such as electronics bezels, frames, housing, enclosures, diffusor plates, flash lenses and light guides. Main responsibilities include industry networking, market insights and customer needs analysis, guidance to market driven innovation, and products launches.

• Led a global team of 8 industrial marketers in charge of strategic and operational marketing for polycarbonate applications in IT & Appliances industries (~300 Mio. EUR business).

• Defined global IT&A industry strategy, industry positioning and innovation direction including key brand messaging (we provide the "body & skin" of the Internet-of-Things)

• Initiated cross-functional collaboration (sales, product development, innovation, marketing) for marketing plans implementation at country cluster level (NAFTA, EMEA, Greater China, India, Korea, Japan)

• Supervised IT&A innovation portfolio (stage-gate process) and product launches (2015 smartphone housing product portfolio) and contributes to internal innovation programs (business model innovation workshops, circular economy).

• Oversaw insight & foresight and front-end innovation collaborations with strategic partners, OEMs, and component makers (2025 mobile devices and stationary devices concepts).

• Kicked-off APAC designers communities networking and co-creation activities (Successful Design Awards, Sustainability Jam, Innovation Jams).

• Appointed APAC Sustainability evangelist and coordinator in charge of regional activities consolidation, roll-out of global programs (LCA), and external stakeholders relations.

Bayer MaterialScience

Jul 2012Jan 2014

Vice President

Global Head of Industrial Marketing Electrical & Electronics (1 year 7 months)

Organized and implemented the launch and operations of industrial collaboration platform 'BMS Global Industry Hub for Electrical & Electronics industries' covering IT/Consumer Electronics, Appliances, Energy & Renewable Energy, Lighting & Optics.

• Defined high-level strategy and positioning development within E&E value chains in cooperation with industrial marketing communities across business units.

• Defined structure and improved process for value chain engagement activities in cooperation with commercial operations and innovation communities across geographies.

• Developed collaboration opportunities focused on industry needs and challenges(sustainability, open innovation, mega-trends,…) with customers, business partners, industry alliances, and downstream value chain players.

• Coordinated marketing activities across business-units towards an industry based approach for E&E industrial sectors.

• Organized market knowledge consolidation and dissemination throughout the organization to facilitate timely identification of new market/applications/product opportunities

FullSIX China

Jul 2005Jun 2012

Co-Founder & Managing Partner

Co-founder & Managing Partner (7 years)

APAC regional office of the Fullsix Group (a privately owned, leading independent European marketing communications group. Founded in 1998, operating 17 agencies in 8 countries on 3 continents, with around 100MM euros turnover for approx. 1000 people).

• Designed and launched QR Advertising production center for OOH media groups, Luxury magazines & events.

• Designed innovative all-in-one integrated marketing platform service offering for marketing, PR, and social media agencies. Launched distribution activities and white label installation services under a dedicated B2B brand.

• Set-up and launched affiliation marketing and O2O services for China luxury market.

• Set-up Organization Delivery Center delivering digital production services to all agencies of the Fullsix Group in Europe and the US.

• Rolled-out strategic marketing and web agency services throughout Asia Pacific delivering market research, marketing plans, website creation/localization, website maintenance to a portfolio of clients including L'Oreal, ClubMed, Remy Martin, Schindler, Ferrari, JCDecaux, Shanghai Daily.

• Set-up China Joint-Venture and transitioned to Wholly Owned Foreign Enterprise (WOFE).

FullSIX France

Jan 1998May 2004

Co-Founder & Managing Partner

Co-founder & Managing Partner (6 years 5 months)

Digital age agency delivering integrated services ranging from brand building, to campaign and platform execution, and including results measurement.

• Group level responsibilities including strategic planning, European roll-out and support, and business development with P&L responsibilities.

• Business development and key account management delivering strategic marketing and marketing plan execution involving multi-channel marketing tactics for a portfolio of clients including Carrefour, Renault, Deutsche Bank and a multitude of Internet startup companies.

• HR, training and coaching responsibilities covering consulting, client service, creative and IT teams.

• Co-founded agency, set-up and ran digital production facilities and resources.

World Wide Web Consortium (W3C) / Massachusetts Institute of Technology

Sep 1996Dec 1997

Visiting Scientist & Technical Lead.

Visiting Scientist & Technical Lead Webmaster (1 year 4 months)

The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor Tim Berners- Lee and CEO Jeffrey Jaffe, W3C's mission is to lead the Web to its full potential. Supervised and trained a team of 3 webmasters.

• Set-up web publishing tools and procedures for research teams in North America, France and Japan.

• Developed maintenance tools and online services to support W3C internal processes.

• Participated in the organization of the W3C Advisory Committee Meeting at Keio University, Japan.

Education

INSEAD

20042005

M.B.A

Business Administration and General Management
Electives: Entrepreneurship, Strategies for Asia Pacific, Business Ethics & CSR

MINES ParisTech

19941996

Masters Degree

Computer Science and Automation

Ecole Centrale Paris

19921995

Masters Degree

Engineering and Industrial Management

Certifications

Skills

Marketing Strategy

Digital Marketing

Entrepreneurship / Start-ups

General Management

Leadership

Strategic Planning

Sales & Key Account Management

Sustainability  / Life Cycle Assessment

Awards

Talks

Blog

Portfolio